During a 2023 survey carried out in Europe, 10 percent of responding advertisers and 13 percent of responding publishers said that cost efficiencies were a driver of investment in programmatic advertising in their organization.
Drivers of investment in programmatic advertising in Europe as of August 2023, by stakeholder type
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Other statistics that may interest you Programmatic advertising in Europe
Overview
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- Premium Statistic Programmatic ad spend worldwide 2017-2028
- Premium Statistic Distribution of programmatic ad spend worldwide 2021, by region
- Premium Statistic Programmatic advertising market value in Europe 2017-2026
- Premium Statistic Programmatic ad spend growth in Europe 2021-2022
- Premium Statistic Open ecosystem share in programmatic ad spend in Europe 2021-2025
- Premium Statistic Programmatic ad formats identified as growth areas in Europe 2023
- Premium Statistic Largest programmatic markets in Europe 2021
- Premium Statistic Leading programmatic markets in Europe 2022, by growth rate
Regional data
4
- Premium Statistic Largest programmatic markets in Western Europe 2021
- Premium Statistic Leading programmatic markets in Western Europe 2023, by growth rate
- Premium Statistic Largest programmatic markets in Central & Eastern Europe 2021
- Premium Statistic Leading programmatic markets in Central & Eastern Europe 2022, by growth rate
United Kingdom
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- Premium Statistic Programmatic ad spend in the UK 2017-2028
- Premium Statistic Programmatic ad spend growth in the UK 2018-2028
- Premium Statistic Programmatic ad CPM growth in the UK 2021-2022
- Premium Statistic Programmatic ad impressions growth in the UK 2021-2022
- Premium Statistic Programmatic ad viewability rate in the UK 2020, by format
- Premium Statistic Attitudes to personalized advertising in the U.K. 2022
- Premium Statistic Content that endangers brand safety in the UK 2023
- Premium Statistic RTB transfers of UK consumer data 2021, by company
Germany
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- Premium Statistic Programmatic ad spend in Germany 2017-2028
- Premium Statistic Programmatic ad spend growth in Germany 2018-2028
- Premium Statistic Programmatic ad CPM growth in Germany 2021-2022
- Premium Statistic Programmatic ad impressions growth in Germany 2021-2022
- Premium Statistic Desktop display brand risk in Germany 2021, by category
- Premium Statistic RTB transfers of German consumer data 2021, by company
France
7
- Premium Statistic Programmatic ad spend in France 2017-2026
- Premium Statistic Programmatic ad spend growth in France 2018-2026
- Premium Statistic Programmatic ad spend in France 2020-2023, by format
- Premium Statistic Programmatic ad spend in France 2021, by device
- Premium Statistic Programmatic ad CPM in France 2023
- Premium Statistic Leading programmatic advertisers in France 2023
- Premium Statistic RTB transfers of UK consumer data 2021, by company
Marketer insights
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- Premium Statistic Digital video advertising spend in Europe 2022, by purchase method
- Premium Statistic Leading programmatic ad effectiveness metrics in Europe 2023, by stakeholder type
- Premium Statistic Barriers to programmatic ad investment in Europe 2023
- Premium Statistic Factors for digital video ad programmatic sell-side vendor choice in Europe 2022
- Premium Statistic Number of DSPs used by buyers in Europe 2016-2021
- Premium Statistic Concern about data protection in programmatic advertising in Europe 2018-2021
- Premium Statistic Alternatives to third-party cookies under evaluation in Europe 2024
Further related statistics
11
- Digital advertising inventory in Australia 2015, by source & format
- Percentage growth of programmatic video revenue in the Nordics 2017
- Penetration of programmatic advertising in Europe 2017, by country
- Programmatic share of display ad spend in Europe 2022, by country
- Share of direct and programmatic ad spends in digital ad industry India 2016-2025
- Change in programmatic ad impressions sold in the Netherlands 2013-2018
- Average price change of programmatic ad impressions sold in the Netherlands 2013-2018
- Global digital advertising expenditure 2014-2026
- Asia Pacific: digital ad spend growth 2012-2018
- North America: digital ad spend growth 2020-2021, by country
- Mexico: largest digital ad categories during COVID-19 outbreak
Further Content: You might find this interesting as well
Statistics
- Digital advertising inventory in Australia 2015, by source & format
- Percentage growth of programmatic video revenue in the Nordics 2017
- Penetration of programmatic advertising in Europe 2017, by country
- Programmatic share of display ad spend in Europe 2022, by country
- Share of direct and programmatic ad spends in digital ad industry India 2016-2025
- Change in programmatic ad impressions sold in the Netherlands 2013-2018
- Average price change of programmatic ad impressions sold in the Netherlands 2013-2018
- Global digital advertising expenditure 2014-2026
- Asia Pacific: digital ad spend growth 2012-2018
- North America: digital ad spend growth 2020-2021, by country
- Mexico: largest digital ad categories during COVID-19 outbreak
IAB Europe. (November 23, 2023). Drivers of investment in programmatic advertising in Europe as of August 2023, by stakeholder type [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/696262/programmatic-investment-drivers-europe/
IAB Europe. "Drivers of investment in programmatic advertising in Europe as of August 2023, by stakeholder type." Chart. November 23, 2023. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/696262/programmatic-investment-drivers-europe/
IAB Europe. (2023). Drivers of investment in programmatic advertising in Europe as of August 2023, by stakeholder type. Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/696262/programmatic-investment-drivers-europe/
IAB Europe. "Drivers of Investment in Programmatic Advertising in Europe as of August 2023, by Stakeholder Type." Statista, Statista Inc., 23 Nov 2023, https://www.statista.com/statistics/696262/programmatic-investment-drivers-europe/
IAB Europe, Drivers of investment in programmatic advertising in Europe as of August 2023, by stakeholder type Statista, https://www.statista.com/statistics/696262/programmatic-investment-drivers-europe/ (last visited June 10, 2024)
Drivers of investment in programmatic advertising in Europe as of August 2023, by stakeholder type [Graph], IAB Europe, November 23, 2023. [Online]. Available: https://www.statista.com/statistics/696262/programmatic-investment-drivers-europe/