YouTube video traffic distribution in the U.S. 2018, by platform

Published by Laura Ceci, Aug 25, 2023
This statistic displays the distribution of YouTube video traffic in the United States as of the first quarter of 2018, sorted by platform. As of the measured period, 62 percent of U.S. YouTube views originated from mobile devices. OTT devices accounted for 14 percent of YouTube views.

Distribution of YouTube video views in the United States as of 1st quarter 2018, by platform

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Release date

April 2018

Region

United States

Survey time period

Q1 2018

Supplementary notes

OTT audience = including connected TV devices such as Roku products, Apple TVs, Chromecasts, smart TVs, etc.

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Overview

6

Platform benchmarks

6

User engagement

6

Video streaming on-demand

6

YouTube

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Twitch

5

TikTok

5

Spotlight: online video advertising

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