In fiscal year 2022, the loyalty program market in Japan was valued at 2.5 trillion Japanese yen, continuing the upward trend since fiscal 2014. Reward point systems are a common service in Japan offered not only by major companies like Softbank, Docomo and Rakuten, but also by grocery retailers like Lawson and Family Mart to reward their customers for purchasing products at their stores.
Value of the loyalty program market in Japan from fiscal year 2014 to 2022 with forecasts until 2027 (in trillion Japanese yen)
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Yano Research. (October 26, 2023). Value of the loyalty program market in Japan from fiscal year 2014 to 2022 with forecasts until 2027 (in trillion Japanese yen) [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/745193/japan-reward-point-service-market-size/
Yano Research. "Value of the loyalty program market in Japan from fiscal year 2014 to 2022 with forecasts until 2027 (in trillion Japanese yen)." Chart. October 26, 2023. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/745193/japan-reward-point-service-market-size/
Yano Research. (2023). Value of the loyalty program market in Japan from fiscal year 2014 to 2022 with forecasts until 2027 (in trillion Japanese yen). Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/745193/japan-reward-point-service-market-size/
Yano Research. "Value of The Loyalty Program Market in Japan from Fiscal Year 2014 to 2022 with Forecasts until 2027 (in Trillion Japanese Yen)." Statista, Statista Inc., 26 Oct 2023, https://www.statista.com/statistics/745193/japan-reward-point-service-market-size/
Yano Research, Value of the loyalty program market in Japan from fiscal year 2014 to 2022 with forecasts until 2027 (in trillion Japanese yen) Statista, https://www.statista.com/statistics/745193/japan-reward-point-service-market-size/ (last visited June 10, 2024)
Value of the loyalty program market in Japan from fiscal year 2014 to 2022 with forecasts until 2027 (in trillion Japanese yen) [Graph], Yano Research, October 26, 2023. [Online]. Available: https://www.statista.com/statistics/745193/japan-reward-point-service-market-size/