During a 2021 survey, 41 percent of responding brand and agency executives from the United States stated they invested more than half of their programmatic budgets in mobile advertising. Another 23 percent said that mobile accounted for roughly half of their programmatic budgets.
Share of programmatic advertising budgets dedicated to selected media in the United States as of July 2021
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Other statistics that may interest you Programmatic advertising in the United States
Overview
8
- Premium Statistic Programmatic ad spending in the U.S. 2017-2027
- Premium Statistic Programmatic ad spend growth in the U.S. 2018-2027
- Premium Statistic Digital ad spend in the U.S. 2023, by purchase method
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- Premium Statistic Change in programmatic ad budgets in the U.S. 2024
- Premium Statistic Cookie-based vs cookieless programmatic ad buys in the U.S. 2023, by industry
- Premium Statistic Share of MFA sites in programmatic market worldwide 2023
- Premium Statistic Leading sell-side platforms on iOS in the U.S. & Canada 2023
Display & video
7
- Premium Statistic Programmatic display ad spending in the U.S. 2018-2024
- Premium Statistic Share of programmatic in display ad spend in the U.S. 2018-2024
- Premium Statistic Programmatic ad spend in the U.S. 2013-2023, by device
- Premium Statistic Walled garden programmatic display advertising spending in the U.S. 2021-2025
- Premium Statistic Programmatic digital video ad views growth in the U.S. 2021-2022
- Premium Statistic Programmatic digital video ad views in the U.S. 2022-2023, by device
- Premium Statistic Premium digital video ad views in the U.S. 2021-2023, by transaction type
Connected TV
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- Premium Statistic CTV ad spend in the U.S. 2019-2027
- Premium Statistic CTV ad views in the U.S. 2020-2022, by device
- Premium Statistic CTV ad spend share in the U.S. 2020-2024, by company
- Premium Statistic Shift of media budgets to OTT/CTV in the U.S. 2023, by medium
- Premium Statistic Reasons for shifting ad spend to CTV/OTT in the U.S. 2023
- Premium Statistic Connected TV programmatic advertising household reach in the U.S. 2022
- Premium Statistic Leading CTV advertising challenges in the U.S. 2023
- Premium Statistic Top obstacles preventing CTV ad spending in the U.S. 2023
Digital out-of-home
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- Premium Statistic Share of U.S. marketers including or intending to add prDOOH to media plans 2023
- Premium Statistic Top methods for purchasing DOOH campaigns according to marketers in the U.S. 2023
- Premium Statistic Share of programmatic OOH spending in the U.S. H2 2023, by transaction category
- Premium Statistic Distribution of programmatic OOH spending in the U.S. H2 2023, by advertiser category
- Premium Statistic Distribution of programmatic OOH spending in the U.S. H2 2023, by asset category
- Premium Statistic Top sources for marketers' planned increase in prDOOH ad spending in the U.S. 2023
- Premium Statistic Attributes of OOH, DOOH, and prDOOH ads according to marketers in the U.S. 2023
- Premium Statistic Distribution of prDOOH campaigns in the U.S. 2023, by target market
Marketer insights
8
- Premium Statistic Frequency of serving wrong creative to wrong consumer in the U.S. 2023
- Premium Statistic Media developing the most innovative opportunities for advertisers in the U.S. 2022
- Premium Statistic Most popular B2C marketing direct response channels in the U.S. 2021
- Premium Statistic Types of 3rd party data used in digital ad campaigns in North America 2022
- Premium Statistic Factors influencing the choice of 3rd-party data provider in North America 2022
- Premium Statistic Challenges advertisers faced when reaching target audiences in the U.S. 2022
- Premium Statistic Change in contextual data use among U.S. marketers 2023
- Premium Statistic Importance of AI use in programmatic advertising in the U.S. 2023, by stakeholder
Further related statistics
5
- Share of digital advertising budgets traded programmatically worldwide 2017
- Leading factors for choosing a programmatic partner by CMOs worldwide 2018
- Italy: breakdown of programmatic advertising negotiations 2018
- Major opportunities in programmatic marketing development in Italy 2019
- Leading programmatic ad channels bought by B2B advertisers in the U.S. 2017
Further Content: You might find this interesting as well
Statistics
- Share of digital advertising budgets traded programmatically worldwide 2017
- Leading factors for choosing a programmatic partner by CMOs worldwide 2018
- Italy: breakdown of programmatic advertising negotiations 2018
- Major opportunities in programmatic marketing development in Italy 2019
- Leading programmatic ad channels bought by B2B advertisers in the U.S. 2017
Digiday, & AdTheorent. (July 15, 2021). Share of programmatic advertising budgets dedicated to selected media in the United States as of July 2021 [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/778482/share-marketers-spend-programmatic-by-medium/
Digiday, und AdTheorent. "Share of programmatic advertising budgets dedicated to selected media in the United States as of July 2021." Chart. July 15, 2021. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/778482/share-marketers-spend-programmatic-by-medium/
Digiday, AdTheorent. (2021). Share of programmatic advertising budgets dedicated to selected media in the United States as of July 2021. Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/778482/share-marketers-spend-programmatic-by-medium/
Digiday, and AdTheorent. "Share of Programmatic Advertising Budgets Dedicated to Selected Media in The United States as of July 2021." Statista, Statista Inc., 15 Jul 2021, https://www.statista.com/statistics/778482/share-marketers-spend-programmatic-by-medium/
Digiday & AdTheorent, Share of programmatic advertising budgets dedicated to selected media in the United States as of July 2021 Statista, https://www.statista.com/statistics/778482/share-marketers-spend-programmatic-by-medium/ (last visited June 10, 2024)
Share of programmatic advertising budgets dedicated to selected media in the United States as of July 2021 [Graph], Digiday, & AdTheorent, July 15, 2021. [Online]. Available: https://www.statista.com/statistics/778482/share-marketers-spend-programmatic-by-medium/