Influence of relevant advertising on consumer brand perception in the U.S. Q2 2020

Published by
J. G. Navarro,
Jan 6, 2023
A study from the second quarter of 2020 on the influence of advertising placed around relevant online content on consumer brand perception in the United States, found that 41 percent of respondents said that such ad placement had a positive effect on their perception of brands. At the same time, 48 percent stated that it had no effect on their views on brands.

Influence of advertising placed around relevant online content on consumer perception of brands in the United States as of 2nd quarter 2020

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Release date

August 2020

Region

United States

Survey time period

Q2 2020

Number of respondents

2,000 respondents

Special properties

among internet users

Method of interview

Online survey

Supplementary notes

Question: How would it affect people’s perception of a brand if it was advertised next to relevant and trustworthy content?

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