This statistic shows the result of a survey on the most talked about brands among young people in Finland between 2017 and 2018, by 'word of mouth' score. According to the survey, the furniture retailer IKEA was the most talked about brand among people aged 18 to 34.
The American video-sharing website YouTube ranked second, followed by Lidl, a German supermarket chain. Word-of-mouth marketing (WOM) is an advertising strategy utilized by brands, creating buzz around their product or service.
Most talked about brands among young people in Finland between 2017 and 2018, by 'word of mouth' score
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Brands in Canada
Leaders
5
Brand loyalty
8
- Premium Statistic Canada: consumers favorite loyalty programs 2018
- Premium Statistic Canada: number of loyalty program memberships 2015-2017
- Premium Statistic Canada: distribution of loyalty program memberships 2017, by sector
- Premium Statistic Loyalty program membership per program member in Canada 2020-2021, by type
- Premium Statistic Canadian consumers who were satisfied with loyalty programs 2017, by type
- Premium Statistic Top personal care and beauty stores at which consumers regularly shop in Canada 2019
- Premium Statistic Canada membership of selected loyalty programs 2016
- Premium Statistic Reasons consumers break up with brands in Canada 2020
Consumer perception
7
- Premium Statistic Canadian perceptions on private labels and brand loyalty 2017
- Premium Statistic Brand trust and product benefits perception in Canada 2016
- Basic Statistic Online Canadians' attitude to location-based technology usage in stores in 2016
- Premium Statistic Consumers shopping locally during the holiday season in Canada 2016
- Premium Statistic Importance of retailer reputation during the holiday season Canada 2016
- Premium Statistic Canada consumer perception of loyalty programs 2017
- Premium Statistic Most important attributes when buying luxury goods in Canada in 2018
Trust
6
- Premium Statistic Share of Canadians willing to pay more for trusted brand products 2015-2022
- Premium Statistic Leading trusted brands in Canada 2020
- Premium Statistic Share of consumers who recall ads from trusted brands Canada 2019
- Premium Statistic Share of consumers who recall ads from trusted brands September 2019, by gender
- Premium Statistic Share of Canadians willing to pay more for trusted brand products 2021, by age
- Premium Statistic Share of Canadians willing to pay more for trusted brand products 2021, by gender
Private vs. brand label
7
- Premium Statistic Share of private label buyers in Canada 2016, by household size
- Premium Statistic Private label prices compared to national brands in Canada 2014-2016
- Premium Statistic Attitudes towards private labels and name brands in Canada 2020
- Premium Statistic Frequency of buying private label products among consumers in Canada 2023
- Premium Statistic Private label dollar share of consumer packaged goods categories in Canada 2017
- Premium Statistic Share of private label health and beauty market in Canada by product 2017
- Premium Statistic Share of private label food market in Canada by product 2017
Social media
5
- Premium Statistic Social media brand engagement among Canadian consumers 2016
- Premium Statistic Most popular brands on Twitter in Canada 2021, by audience
- Premium Statistic Most popular brands on YouTube in Canada 2021, by video views
- Premium Statistic Consumers comfortable with brand communications via digital channels Canada 2018-2019
- Premium Statistic Share of time spent communicating with brands on social media 2016, by gender
Further related statistics
10
- Enterprise and brand value of Shoppers Drug Mart in 2012
- Number of Hugo Boss stores worldwide in 2023, by region
- Hugo Boss - EBITDA 2005-2023
- Market share of the Sprite brand in the U.S. 2008-2022
- Market share of the Diet Dr Pepper brand in the U.S. 2008-2022
- Market share of the Coke Classic brand in the U.S. 2008-2022
- Market share of the Diet Coke brand in the U.S. 2008-2022
- Market share of the Dr Pepper brand in the U.S. 2008-2022
- Number of Hugo Boss stores worldwide in 2020, by store type
- Distribution of expenditures of U.S. households, ages 18 to 24, 1985 and 2010
Further Content: You might find this interesting as well
Statistics
- Enterprise and brand value of Shoppers Drug Mart in 2012
- Number of Hugo Boss stores worldwide in 2023, by region
- Hugo Boss - EBITDA 2005-2023
- Market share of the Sprite brand in the U.S. 2008-2022
- Market share of the Diet Dr Pepper brand in the U.S. 2008-2022
- Market share of the Coke Classic brand in the U.S. 2008-2022
- Market share of the Diet Coke brand in the U.S. 2008-2022
- Market share of the Dr Pepper brand in the U.S. 2008-2022
- Number of Hugo Boss stores worldwide in 2020, by store type
- Distribution of expenditures of U.S. households, ages 18 to 24, 1985 and 2010
YouGov. (September 24, 2018). Most talked about brands among young people in Finland between 2017 and 2018, by 'word of mouth' score [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/882385/most-talked-about-brands-among-young-people-in-finland/
YouGov. "Most talked about brands among young people in Finland between 2017 and 2018, by 'word of mouth' score." Chart. September 24, 2018. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/882385/most-talked-about-brands-among-young-people-in-finland/
YouGov. (2018). Most talked about brands among young people in Finland between 2017 and 2018, by 'word of mouth' score. Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/882385/most-talked-about-brands-among-young-people-in-finland/
YouGov. "Most Talked about Brands among Young People in Finland between 2017 and 2018, by 'word of Mouth' Score." Statista, Statista Inc., 24 Sep 2018, https://www.statista.com/statistics/882385/most-talked-about-brands-among-young-people-in-finland/
YouGov, Most talked about brands among young people in Finland between 2017 and 2018, by 'word of mouth' score Statista, https://www.statista.com/statistics/882385/most-talked-about-brands-among-young-people-in-finland/ (last visited June 10, 2024)
Most talked about brands among young people in Finland between 2017 and 2018, by 'word of mouth' score [Graph], YouGov, September 24, 2018. [Online]. Available: https://www.statista.com/statistics/882385/most-talked-about-brands-among-young-people-in-finland/