Most popular information channels among luxury consumers in China 2020

Published by
Xin Ou,
Mar 1, 2024
According to the results of a survey about the luxury consumption in China in 2020, around 52 percent of surveyed luxury consumers said they received information about a luxury brand or product from the physical store of the brand. In comparison, only 29 percent of respondents searched for such information on brand website or app.

Leading information sources among luxury consumers in China as of July 2020

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Release date

October 2020

Region

China

Survey time period

April to July 2020

Number of respondents

approx. 1,600 luxury consumers

Age group

18 years and older

Supplementary notes

Survey question:
Where did you receive information/learned about a luxury brand or product?

The results of China's luxury consumer study combines Tencent platform users' survey responses and Tencent data of Chinese luxury consumers.

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