Social network video advertising spending in the United States was projected to amount to 20.28 billion U.S. dollars in 2021, marking an increase from the previous year's value of 14.68 billion. Ad spending was expected to further increase in 2022 and 2023, reaching an estimated 28.21 billion in the latter year.
Social network video advertising spending in the United States from 2019 to 2023 (in billion U.S. dollars)
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Other statistics that may interest you Video advertising and marketing in the United States
Overview
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- Premium Statistic Digital video advertising spending in the U.S. 2019-2023
- Premium Statistic Digital Market Outlook: digital video ad spending in the U.S. 2019-2028, by device
- Premium Statistic Digital video ad spend in the U.S. 2023, by type
- Premium Statistic Ad spending per internet user of video advertising in the U.S. 2019-2028
- Premium Statistic Mobile ad spend in the U.S. 2027-2028, by format
Usage & budgets
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- Premium Statistic Top video ad types considered a must-buy by marketers in the U.S. 2023
- Premium Statistic Share of digital in media budgets in the U.S. 2024, by format
- Premium Statistic Top audience-related benefits of CTV and OTT advertising in the U.S. 2022
- Premium Statistic Top performance/pricing-related benefits of CTV and OTT advertising in the U.S. 2022
- Premium Statistic Reasons for shifting ad spend to CTV/OTT in the U.S. 2023
- Premium Statistic Shift of media budgets to OTT/CTV in the U.S. 2023, by medium
- Premium Statistic Top obstacles preventing CTV ad spending in the U.S. 2023
Market leaders
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- Premium Statistic Ad revenue of major digital ad sellers worldwide 2024
- Premium Statistic Digital ad revenue share in the U.S. 2020-2025, by company
- Premium Statistic Digital video ad views in the U.S. 2023, by platform
- Premium Statistic Streaming services with largest ad spend in the U.S. 2021
- Premium Statistic Ad revenues of top ad-supported video streaming services in the U.S. 2022
- Premium Statistic Share of companies investing in digital video advertising U.S. Q1 2022, by platform
- Premium Statistic Digital video purchases by brand in the U.S. 2024
- Premium Statistic Connected TV ad spend in the U.S. in 2023, by company
Audience and video consumption
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- Premium Statistic Users of video-on-demand in the U.S. 2017-2027, by type
- Premium Statistic Instagram users in the United States 2019-2028
- Basic Statistic TikTok: number of users in the United States 2023-2027
- Premium Statistic Most used devices for digital videos in the U.S. 2023
- Premium Statistic U.S. device usage for weekly online video viewing 2022, by age group
- Premium Statistic Leading video apps used by children in the U.S. 2023
Consumer perspective
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- Premium Statistic Attitudes towards media ads in the U.S. 2022
- Premium Statistic Media where adult Gen Zers were the most receptive to ads in the U.S. 2023
- Premium Statistic Leading attitudes about ads during TV shows and movies in the U.S. 2021-2022
- Premium Statistic Popularity of ad-supported streaming content in the U.S. 2022
- Premium Statistic Streaming services with most annoying ads according to viewers in the U.S. 2022
- Premium Statistic Netflix subscribers who would switch to ad-supported version in the U.S. 2022
- Premium Statistic Video ad types with the most influence on buying decision process in the U.S. 2023
- Premium Statistic Most influential video ad types according to Gen Zers in the U.S. 2023
Further related statistics
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- Growth of social media ad spend in China 2014-2018
- Italy: social media video advertising market share 2015-2017
- U.S. social network video revenue share 2018
- Social media advertising spending in Peru 2021-2023
- U.S. retail marketers spending the most on social media ads 2019, by platform
- Facebook: global video advertising revenue 2015-2021
- Social media advertising revenue in the Netherlands 2013-2017
- Digital advertising budget share in Ukraine 2017-2020, by format
- Social display ad send in the UK 2021-2023
- In-stream and out-stream share of video ad spend in Europe 2017-2019
Further Content: You might find this interesting as well
Statistics
- Growth of social media ad spend in China 2014-2018
- Italy: social media video advertising market share 2015-2017
- U.S. social network video revenue share 2018
- Social media advertising spending in Peru 2021-2023
- U.S. retail marketers spending the most on social media ads 2019, by platform
- Facebook: global video advertising revenue 2015-2021
- Social media advertising revenue in the Netherlands 2013-2017
- Digital advertising budget share in Ukraine 2017-2020, by format
- Social display ad send in the UK 2021-2023
- In-stream and out-stream share of video ad spend in Europe 2017-2019
Hootsuite. (February 24, 2022). Social network video advertising spending in the United States from 2019 to 2023 (in billion U.S. dollars) [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/990710/social-network-video-ad-spending-us-statistic/
Hootsuite. "Social network video advertising spending in the United States from 2019 to 2023 (in billion U.S. dollars)." Chart. February 24, 2022. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/990710/social-network-video-ad-spending-us-statistic/
Hootsuite. (2022). Social network video advertising spending in the United States from 2019 to 2023 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/990710/social-network-video-ad-spending-us-statistic/
Hootsuite. "Social Network Video Advertising Spending in The United States from 2019 to 2023 (in Billion U.S. Dollars)." Statista, Statista Inc., 24 Feb 2022, https://www.statista.com/statistics/990710/social-network-video-ad-spending-us-statistic/
Hootsuite, Social network video advertising spending in the United States from 2019 to 2023 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/990710/social-network-video-ad-spending-us-statistic/ (last visited June 10, 2024)
Social network video advertising spending in the United States from 2019 to 2023 (in billion U.S. dollars) [Graph], Hootsuite, February 24, 2022. [Online]. Available: https://www.statista.com/statistics/990710/social-network-video-ad-spending-us-statistic/