Stacy Jo Dixon
Research expert covering social media usage worldwide
Detailed statistics
Revenue of the online dating industry in the U.S. 2018-2028
Detailed statistics
Digital Market Outlook: global revenue of online dating markets 2023, by country
Detailed statistics
Digital Market Outlook: online dating ARPU worldwide 2018-2028
Digital Market Outlook: global reach of online dating services 2023, by country
User penetration rate for online dating services worldwide as of 2023, by country
Digital Market Outlook: dating services revenues worldwide 2018-2028
Dating services revenue worldwide from 2018 to 2028 (in billion U.S. dollars)
Online dating service users U.S. 2017-2027, by segment
Number of dating service users in the United States from 2017 to 2027, by segment (in millions)
Online dating ARPU U.S. 2017-2027
Online dating average revenue per user (ARPU) in the United States from 2017 to 2027 (in U.S. dollars)
Revenue of the online dating industry in the U.S. 2018-2028
Revenue of the online dating industry in the U.S. 2018-2028 (in billion U.S. dollars)
Number of users of online dating in the U.S. 2019-2028
Number of users of online dating in the U.S. 2019-2028 (in millions)
Fee-based online dating usage in the U.S. 2023
Fee-based online dating usage in the U.S. as of December 2023
Smartphone users using dating apps regularly in the U.S. 2022
Share of smartphone users who used dating apps regularly in the United States in 2022, by age
Internet users who used online dating services in the U.S. 2022, by age
Share of internet users who used online dating (website or app) in the United States in 2022, by age
U.S. adults who have ever used online dating services 2022
Share of adults in the United States who have ever used an online dating site or app as of July 2022
U.S. adults who have ever used online dating services 2022, by gender
Share of adults in the United States who have ever used an online dating site or app as of July 2022, by gender
U.S. adults who have ever used online dating services 2022, by sexual orientation
Share of adults in the United States who have ever used an online dating site or app as of July 2022, by sexual orientation
U.S. adults main reasons to use dating sites or apps 2022, by gender
Most common reasons for adults in the United States to use dating sites or apps as of July 2022, by gender
Online dating usage by brand in the U.S. 2024
Online dating usage by brand in the U.S. as of March 2024
Most downloaded dating apps U.S. 2022
Leading dating apps in the United States in 2022, by downloads (in millions)
Most popular dating apps in the U.S. 2024, by number of downloads
Most popular dating apps in the United States in February 2024, by number of monthly downloads
Monthly download growth of most popular dating apps 2022
Month-over-month increase in leading dating app downloads in selected countries in January 2022
Download share of most popular dating apps in selected countries 2021-2022
Leading dating apps for users in selected countries from August 2021 to February 2022, by share of downloads
Most well-known dating services in the United States 2023
Leading dating services ranked by brand awareness in the United States in 2023
Ashley Madison brand profile in the United States 2023
Ashley Madison brand awareness, usage, popularity, loyalty, and buzz among dating service users in the United States in 2023
Bumble brand profile in the United States 2023
Bumble brand awareness, usage, popularity, loyalty, and buzz among dating service users in the United States in 2023
eHarmony brand profile in the United States 2023
eHarmony brand awareness, usage, popularity, loyalty, and buzz among dating service users in the United States in 2023
Grindr brand profile in the United States 2023
Grindr brand awareness, usage, popularity, loyalty, and buzz among dating service users in the United States in 2023
Hinge brand profile in the United States 2023
Hinge brand awareness, usage, popularity, loyalty, and buzz among dating service users in the United States in 2023
Match brand profile in the United States 2023
Match brand awareness, usage, popularity, loyalty, and buzz among dating service users in the United States in 2023
OkCupid brand profile in the United States 2023
OkCupid brand awareness, usage, popularity, loyalty, and buzz among dating service users in the United States in 2023
Plenty of Fish brand profile in the United States 2023
Plenty of Fish (POF) brand awareness, usage, popularity, loyalty, and buzz among dating service users in the United States in 2023
Tinder brand profile in the United States 2023
Tinder brand awareness, usage, popularity, loyalty, and buzz among dating service users in the United States in 2023
Zoosk brand profile in the United States 2023
Zoosk brand awareness, usage, popularity, loyalty, and buzz among dating service users in the United States in 2023
U.S. adults who met their current partner on a dating site or app 2022, by age group
Share of partnered adults in the United States who say they met their current spouse or partner on a dating site or app as of July 2022, by age group
U.S. adults currently partnered via a dating site or app 2022, by sexual orientation
Share of partnered adults in the United States who met their current spouse or partner on a dating site or app as of July 2022, by sexual orientation
U.S. adults experiences of messages received on dating services 2022, by gender
Experiences of adults in the United States regarding the number of messages received on online dating platforms as of July 2022, by gender
Share of worldwide adults experiencing romance scam 2023, by country
Share of adults in selected countries worldwide who had fallen victim to online dating scams as of January 2023
U.S. adult online dating scammers encounters 2022, by age
Share of adults in the United States who think they have encountered scammers on online dating sites or apps as of July 2022, by age group
U.S. adult online dating scammers encounter 2022, by gender
Share of adults in the United States who think they have encountered scammers on online dating sites or apps as of July 2022, by gender
U.S. adults on potential catfish interaction 2022
Share of adults in the United States who have interacted with a catfish online as of January 2022
U.S. adults who have interacted with a catfish on social media 2022, by gender
Share of adults in the United States who think they have ever interacted with a catfish on social media as of January 2022, by gender
U.S. adults who have seen, read or heard of catfishing 2022, by age
Share of adults in the United States on how much they have seen, read or heard about catfishing as of January 2022, by age group
U.S. adults who have sent money to a catfish 2022, by gender
Share of adults in the United States who have sent money to a catfish as of January 2022, by gender
U.S. adults on the legality of creating fake online personas 2022
Share of adults in the United States who think it is illegal to create a fake persona or impersonate another person on social media as of January 2022
U.S. adults on social media company catfishing responsibilities 2022
Responsibilities of social media companies regarding catfishing according to adults in the United States as of January 2022
U.S. users with a favorable experience from online dating 2022, by education
Share of adults in the United States reporting positive experiences using online dating platforms as of December 2022, by education
Negative perception of online dating safety in selected countries 2022, by gender
Share of adults in selected countries reporting the perception of online dating being not safe as of July 2022, by gender
U.S. adults who think algorithms used by online dating services can predict love 2022
Share of adults in the United States who think computer programs or algorithms used by dating sites and apps could determine whether two people will fall in love as of July 2022
U.S. adults on safety of dating sites or apps 2022, by gender
Opinions of adults in the United States regarding the safety of dating sites or apps as of July 2022, by gender
Online dating profiles in the U.S. vaccination status and political affiliation 2022
Dating app users in the United States on the importance of seeing COVID-19 vaccination status and political affiliation in profiles as of July 2022
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