Rakuten Insight in September 2023, approximately 38 percent of the Thai respondents stated that they would pay up to 25% more than conventionally-grown food products. The same survey also revealed that the main reason to buy organic food in the country was the belief that organic food was healthier.
According to the survey conducted by Consumers' willingness to spend on organic food compared to conventionally-grown food in Thailand as of September 2023
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Rakuten Insight. (October 16, 2023). Consumers' willingness to spend on organic food compared to conventionally-grown food in Thailand as of September 2023 [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/1009636/thailand-consumers-willingness-to-pay-for-organic-food/
Rakuten Insight. "Consumers' willingness to spend on organic food compared to conventionally-grown food in Thailand as of September 2023." Chart. October 16, 2023. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/1009636/thailand-consumers-willingness-to-pay-for-organic-food/
Rakuten Insight. (2023). Consumers' willingness to spend on organic food compared to conventionally-grown food in Thailand as of September 2023. Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/1009636/thailand-consumers-willingness-to-pay-for-organic-food/
Rakuten Insight. "Consumers' Willingness to Spend on Organic Food Compared to Conventionally-grown Food in Thailand as of September 2023." Statista, Statista Inc., 16 Oct 2023, https://www.statista.com/statistics/1009636/thailand-consumers-willingness-to-pay-for-organic-food/
Rakuten Insight, Consumers' willingness to spend on organic food compared to conventionally-grown food in Thailand as of September 2023 Statista, https://www.statista.com/statistics/1009636/thailand-consumers-willingness-to-pay-for-organic-food/ (last visited June 10, 2024)
Consumers' willingness to spend on organic food compared to conventionally-grown food in Thailand as of September 2023 [Graph], Rakuten Insight, October 16, 2023. [Online]. Available: https://www.statista.com/statistics/1009636/thailand-consumers-willingness-to-pay-for-organic-food/