Paid search advertising accounted for about 1.07 trillion Japanese yen of the expenditures on internet advertising media in Japan in 2023. It was the largest category in this regard, followed by display advertising and video advertising. The total expenses on internet advertising media during that year amounted to about 2.69 trillion yen.
Expenditure on internet advertising media in Japan in 2023, by category (in billion Japanese yen)
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Other statistics that may interest you Digital advertising in Japan
Overview
6
- Premium Statistic Advertising expenses in Japan 2014-2023
- Premium Statistic Online advertising expenses in Japan 2014-2023
- Premium Statistic Online advertising expenses in Japan 2023, by type
- Premium Statistic Expenses on online advertising media in Japan 2014-2023
- Premium Statistic Expenses on online advertising media in Japan 2023, by transaction method
- Premium Statistic Expenses on online advertising media in Japan 2023, by category
Advertising categories
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- Premium Statistic Paid search advertising expenses in Japan 2018-2022
- Premium Statistic Display advertising expenses in Japan 2018-2022
- Premium Statistic Online video ad expenditure Japan 2022-2027
- Premium Statistic Affiliate advertising expenses in Japan 2018-2022
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- Premium Statistic Expenses on social advertising in Japan 2023, by ad category
Leading companies
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Usage of reporting tools
4
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Digital advertising audience
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- Premium Statistic Main channels of new brand discovery Japan Q3 2023
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- Premium Statistic Share of internet users who engage with digital marketing Japan Q3 2023, by activity
- Premium Statistic Situations in which people skip online video advertising Japan 2021
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Dentsu. (March 12, 2024). Expenditure on internet advertising media in Japan in 2023, by category (in billion Japanese yen) [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/1242955/japan-internet-advertising-media-expenditure-by-category/
Dentsu. "Expenditure on internet advertising media in Japan in 2023, by category (in billion Japanese yen)." Chart. March 12, 2024. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/1242955/japan-internet-advertising-media-expenditure-by-category/
Dentsu. (2024). Expenditure on internet advertising media in Japan in 2023, by category (in billion Japanese yen). Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/1242955/japan-internet-advertising-media-expenditure-by-category/
Dentsu. "Expenditure on Internet Advertising Media in Japan in 2023, by Category (in Billion Japanese Yen)." Statista, Statista Inc., 12 Mar 2024, https://www.statista.com/statistics/1242955/japan-internet-advertising-media-expenditure-by-category/
Dentsu, Expenditure on internet advertising media in Japan in 2023, by category (in billion Japanese yen) Statista, https://www.statista.com/statistics/1242955/japan-internet-advertising-media-expenditure-by-category/ (last visited June 10, 2024)
Expenditure on internet advertising media in Japan in 2023, by category (in billion Japanese yen) [Graph], Dentsu, March 12, 2024. [Online]. Available: https://www.statista.com/statistics/1242955/japan-internet-advertising-media-expenditure-by-category/