The most purchased cosmetic product among male consumers in Japan was face wash as revealed in a survey conducted in August 2023. While 49 percent of men in Japan bought at least one face wash product within the last year, less than eight percent bought any makeup-type cosmetics like foundation or eyeliner.
Leading cosmetic products bought among men in Japan as of August 2023
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Other statistics that may interest you Personal care in Japan
Overview
5
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Body care
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Skincare
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- Premium Statistic Skincare shipment value in Japan 2021, by type
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Hair care
5
- Premium Statistic Hair care market size in Japan FY 2016-2023
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Oral care
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Sanitary products
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- Premium Statistic Production value of period products Japan 2013-2022
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Major domestic companies
5
- Premium Statistic Kao's net sales in Japan FY 2018-2022
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- Premium Statistic Lion Corporation's consumer products business net sales in Japan FY 2019-2021
- Premium Statistic Kosé's net sales in Japan FY 2021-2022
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Household expenditure
4
- Premium Statistic Personal care goods household expenditure in Japan 2014-2022
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- Premium Statistic Personal care electric appliance household expenditure in Japan 2013-2022
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Personal grooming
6
- Premium Statistic Weekly minutes of personal hygiene activities among Japanese 1976-2021
- Premium Statistic Weekly minutes of personal hygiene activities among Japanese 1976-2021, by gender
- Premium Statistic Most purchased cosmetic products among women in Japan 2023
- Premium Statistic Most purchased cosmetic products among men in Japan 2023
- Premium Statistic Consumer retention of personal care products in Japan 2022, by type
- Premium Statistic Reasons for brand loyalty in daily care products in Japan 2022
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Hot Pepper Beauty Academy. (December 8, 2023). Leading cosmetic products bought among men in Japan as of August 2023 [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/1243028/japan-most-bought-cosmetics-men/
Hot Pepper Beauty Academy. "Leading cosmetic products bought among men in Japan as of August 2023." Chart. December 8, 2023. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/1243028/japan-most-bought-cosmetics-men/
Hot Pepper Beauty Academy. (2023). Leading cosmetic products bought among men in Japan as of August 2023. Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/1243028/japan-most-bought-cosmetics-men/
Hot Pepper Beauty Academy. "Leading Cosmetic Products Bought among Men in Japan as of August 2023." Statista, Statista Inc., 8 Dec 2023, https://www.statista.com/statistics/1243028/japan-most-bought-cosmetics-men/
Hot Pepper Beauty Academy, Leading cosmetic products bought among men in Japan as of August 2023 Statista, https://www.statista.com/statistics/1243028/japan-most-bought-cosmetics-men/ (last visited June 10, 2024)
Leading cosmetic products bought among men in Japan as of August 2023 [Graph], Hot Pepper Beauty Academy, December 8, 2023. [Online]. Available: https://www.statista.com/statistics/1243028/japan-most-bought-cosmetics-men/