Luxury watches purchasing frequency by age in North America Q1 2024
According to the results of a survey ran during the first quarter of 2024 among affluent and high net worth individuals, around one in five respondents aged between 18 and 39 in North America had made multiple purchases of luxury watches over the past year. In addition, 58 percent of persons in this age group made a single luxury watch purchase in the same time period. These figures were lower in the older age group.