Global android apps with generic title keywords by category 2022

As of March 2022, dating apps in the Google Play Store in the observed markets were most likely to use generic keywords in their titles. Over 70 percent of the examined darting apps contained additional generic keywords in their titles to help users understand the app's functionalities. Around 60 percent of social and photo apps added generic keywords to their titles, respectively.

Share of apps in the Google Play Store worldwide that contain additional generic keywords in the title as of March 2022, by category

Characteristic	Share of apps
Dating	72%
Social	61%
Photography	61%
Shopping	58%
Music and audio	56%
Games - Casino	56%
Education	54%
Maps and navigation	53%
Health and fitness	50%
Communication	47%
Business	43%
Entertainment	42%
Game	34%

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Release date

March 2022

More information

Region

Worldwide

Survey time period

March 2022

Special properties

data concerning the top 100 free apps in the Google Play Store

Supplementary notes

The source does not provide an exact survey date. The date provided is the publication date.

Market observed: Brazil, France, Germany, India, Spain, the United Kingdom, and the United States.

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