Activeness of top-tier influencers in China 2021, by platform
Influencers on the Chinese Twitter-like platform, Weibo, are more active in content creation compared to those on other social media sites in China. According to a report in April 2021, KOLs (Key Opinion Leaders) on Weibo published an average of 5.7 posts per day, serving about 300 million active influencer followers.