Share of fashion online shoppers in Netherlands 2021, by occupation
From 2020 to 2021, online fashion shopping increased among Dutch consumers, regardless of their occupation. In 2021, individuals in the labor force purchased the most clothes, shoes, and accessories online (73 percent). By comparison, roughly 70 percent of Dutch students bought fashion via e-commerce sites. Furthermore, approximately half of unemployed individuals purchased clothing, shoewear, and accessories online in the Netherlands.