Most popular aspects of free ad-supported premium video platforms in the UK 2022
As of March 2022, 45 percent of connected TV consumers in the UK stated to like free ad-supported video platforms because of ads related to their personal interests. Further 28 percent said that ads fit their current lifestyle. These are results of a consumer insight from FreeWheel in collaboration with Happydemics: ‘Connected Viewers, All eyes on Streaming’, from March 2022.