U.S. Gen Z users monthly minutes spent on social media platforms 2022
In August 2022, social media users aged between 18 and 24 years in the United States spent over 1,500 minutes on average watching content on YouTube. TikTok was the second most used platform for Gen Z users in the U.S., generating 765 minutes on average in engagement during the examined month. Instagram ranked third, with 512 minutes spent by Gen Z users on the popular photo and video-sharing platform.