U.S. adults buying a product after seeing influencer postings 2022, by gender
According to a survey conducted in the United States in 2022, only two in 10 men purchased something after seeing an influencer or a content creator post about it on social media. Influencers were more likely to impact women's purchasing decisions, as 36 percent of women reported having bought a product after seeing online content or postings created by influencers.