Share of online private label sales in the U.S. 2023, by brand

Published by Daniela Coppola, Apr 10, 2024
Walmart dominated the online market of private label in the United States. As of June 2023, the retailer accounted for 42.6 percent of the online private label market of consumer packaged goods. Kroger followed with 11.5 percent, while Albertsons ranked third with 10.6 percent.

Share of e-commerce private label sales in the United States as of June 2023, by brand

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Release date

July 2023

Region

United States

Survey time period

Latest 3 months ending June 30, 2023

Supplementary notes

Sales of consumer packaged goods.
For the purpose of this statistic, the leading eleven players have been selected.

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