In Italy, supermarket chains are the biggest competitors of food delivery services, a 2023 survey showed. About 60 percent of Italian consumers purchasing groceries both online and offline opted for the e-commerce site of the mobile app of grocery stores. In turn, grocery delivery services like Getir or Glovo represented an alternative option for about one-fourth of surveyed shoppers.
Share of consumers purchasing groceries online in Italy in 2023, by type of platform
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Other statistics that may interest you Food shopping behavior in Italy
Price and expenditure
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- Basic Statistic Consumption expenditure on food and beverages of Italian households 2014-2022
- Premium Statistic Food spending distribution in Italy H1 2023, by category
- Basic Statistic Monthly food expenditure among young Italian consumers 2021, by category
- Premium Statistic Italy: year-on-year change in spending on groceries by category 2023
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Store selection
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- Premium Statistic Grocery shopping by store type in Italy 2024
- Premium Statistic Channel preferences for grocery purchases in Italy 2023
- Premium Statistic Criteria of choice when choosing a grocery store in Italy 2022
- Basic Statistic Factors that influence the selection of a grocery store for shopping in Italy in 2021
- Basic Statistic Consumers shopping for groceries in supermarkets and hypermarket by age in Italy 2023
- Basic Statistic Consumers shopping for groceries in discount stores by age in Italy 2023
Grocery brands
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- Premium Statistic Grocery shopping by store brand in Italy 2024
- Premium Statistic Grocery brand preferences when purchasing online vs. in store in Italy 2022
- Premium Statistic Brand awareness of grocery retailers in Italy 2022
- Premium Statistic Italy: preferred hypermarkets, supermarkets, & superettes by satisfaction index 2022
- Premium Statistic Italy: preferred discount stores for groceries by satisfaction index 2022
- Premium Statistic Penetration rate of leading discount stores Italy 2022
- Premium Statistic Consumers who bought name brand groceries by macro-region Italy 2023
- Premium Statistic Consumers who bought name brand groceries by age Italy 2023
Private labels
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- Premium Statistic Consumers who bought store brand or name brand groceries in Italy 2023
- Premium Statistic Consumers who bought store brand groceries by macro-region Italy 2023
- Premium Statistic Consumers who bought store brand groceries by age Italy 2023
- Premium Statistic Change in purchase frequency of private label groceries among consumers in Italy 2023
- Premium Statistic Factors when purchasing private label groceries among consumers in Italy 2023
- Premium Statistic Consumer preference for supermarket or discount store private labels in Italy 2023
- Premium Statistic Evolution of private label according to private label partner companies in Italy 2022
Online behavior
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- Premium Statistic Share of e-shoppers purchasing groceries online in Italy 2023
- Premium Statistic Share of consumers purchasing groceries online in Italy 2023, by type of platform
- Premium Statistic Online grocery & beverage shopping by store brand in Italy 2024
- Premium Statistic Groceries & beverages purchased online by category in Italy 2024
- Premium Statistic Distribution of online purchases of grocery products in Italy 2023, by frequency
- Premium Statistic Share of e-shoppers purchasing fresh food & beverages online in Italy 2023
- Premium Statistic Distribution of online purchases of fresh food and beverages in Italy 2023
- Premium Statistic Main purchase drivers of online grocery shopping in Italy 2023
Food choice
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- Premium Statistic Regularly consumed groceries in Italy 2024
- Premium Statistic Survey: food choices in Italy 2023, by category
- Premium Statistic Share of consumers of gluten-free products in Italy in 2023, by gender
- Premium Statistic Share of consumers of free-from products in Italy in 2023
- Premium Statistic Share of consumers of lactose-free products in Italy in 2023, by gender
Further related statistics
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- Morrisons customer numbers per week in the United Kingdom 2009-2021
- Channels consumers use for their main grocery shop in the United Kingdom (UK) 2013
- Waitrose sales revenue in the United Kingdom (UK) 2009-2023
- Number of Waitrose stores in the United Kingdom (UK) 2009-2023
- Tesco's sales worldwide 2016/17-2023/24, by region
- Frequency of buying a ‘meal deal’ from the supermarket in Great Britain 2013
- U.S. milk sales growth: leading vendors of white milk 2023
- Reasons for not buying books in bookstores in France 2023
- Marks and Spencer stores in the United Kingdom (UK) 2015, by type
- Leading vendors of baby formula (powder) in the U.S. 2016
Further Content: You might find this interesting as well
Statistics
- Morrisons customer numbers per week in the United Kingdom 2009-2021
- Channels consumers use for their main grocery shop in the United Kingdom (UK) 2013
- Waitrose sales revenue in the United Kingdom (UK) 2009-2023
- Number of Waitrose stores in the United Kingdom (UK) 2009-2023
- Tesco's sales worldwide 2016/17-2023/24, by region
- Frequency of buying a ‘meal deal’ from the supermarket in Great Britain 2013
- U.S. milk sales growth: leading vendors of white milk 2023
- Reasons for not buying books in bookstores in France 2023
- Marks and Spencer stores in the United Kingdom (UK) 2015, by type
- Leading vendors of baby formula (powder) in the U.S. 2016
YouGov Italy. (February 16, 2023). Share of consumers purchasing groceries online in Italy in 2023, by type of platform [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/1372209/preferred-online-grocery-platforms-italy/
YouGov Italy. "Share of consumers purchasing groceries online in Italy in 2023, by type of platform." Chart. February 16, 2023. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/1372209/preferred-online-grocery-platforms-italy/
YouGov Italy. (2023). Share of consumers purchasing groceries online in Italy in 2023, by type of platform. Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/1372209/preferred-online-grocery-platforms-italy/
YouGov Italy. "Share of Consumers Purchasing Groceries Online in Italy in 2023, by Type of Platform." Statista, Statista Inc., 16 Feb 2023, https://www.statista.com/statistics/1372209/preferred-online-grocery-platforms-italy/
YouGov Italy, Share of consumers purchasing groceries online in Italy in 2023, by type of platform Statista, https://www.statista.com/statistics/1372209/preferred-online-grocery-platforms-italy/ (last visited June 10, 2024)
Share of consumers purchasing groceries online in Italy in 2023, by type of platform [Graph], YouGov Italy, February 16, 2023. [Online]. Available: https://www.statista.com/statistics/1372209/preferred-online-grocery-platforms-italy/