Tiktok's potential advertising reach in Israel 2023
Tiktok's potential advertising reach in Israel corresponded to 42.2 percent of the country's population as of 2023. Considering the population aged 18 years and older, the share of users that marketers could reach with ads on Tiktok stood at 62.8 percent, while the potential advertising reach for internet users amounted to 46.8 percent. Tiktok is a popular platform in Israel, especially among young users.