Traffic share of top fashion e-commerce sites in France 2022, by device
In the second half of 2022, the device preferences of French users browsing fashion e-commerce sites varied among different retailers. Vinted in France garnered around 84 percent of its visits from the retailer's app, whereas Asos received nearly 72 percent of its traffic from desktop and mobile devices. Similarly, Shein attracted 72.6 percent of its visitors through the app, in contrast to 37 percent for Zalando and 43 percent for H&M.