Gen Z livestream e-commerce participation and awareness 2023, by country
In the first quarter of 2023, the United States had the highest share of Gen Z consumers who had participated in a live-streaming shopping event by a large margin, with 46 percent. For comparison, Australia was next in line with 33 percent. On the other hand, Poland and Portugal had the lowest share of Gen Z consumers who had participated in live commerce over the same period, with ten and four percent of respondents, respectively.