Consumers' opinions on purchasing beauty items on Amazon in the U.S. 2023
A 2023 survey revealed female consumers' opinions on purchasing beauty products on Amazon in the United States. According to the survey, the majority of Amazon beauty shoppers read product reviews before purchasing. Another key finding from the survey was that around 79 percent of respondents said pricing is more important than brand name. Around 95 percent of female Amazon shoppers stated that they purchase beauty products both online and in traditional retail establishments.