As of the first half of 2023, Shopee dominated the e-commerce marketplace in Vietnam, accounting for over 60 percent of the total market share. Surpassing Lazada, TikTok Shop ranked second among the leading platforms, taking up approximately 20 percent of the market share. TikTok Shop is an in-app e-commerce solution that enables users to sell and buy products directly within TikTok.
Market share of leading e-commerce platforms in Vietnam as of first half of 2023
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Other statistics that may interest you E-commerce in Vietnam
Overview
6
- Premium Statistic Internet economy size SEA 2023, by country
- Premium Statistic GMV of the internet economy in Vietnam 2015-2025
- Premium Statistic GMV of the internet economy Vietnam 2023, by sector
- Premium Statistic E-commerce market volume SEA 2021-2030, by country
- Premium Statistic E-commerce share of retail sales in Vietnam 2015-2022
- Premium Statistic Number of e-commerce sites in Vietnam 2018-2022, by type
Key indicators
5
- Premium Statistic E-commerce market value in Vietnam 2014-2023
- Premium Statistic Yearly growth of e-commerce revenue Vietnam 2016-2023
- Premium Statistic Average annual revenue per e-commerce user on consumer goods 2019-2022
- Premium Statistic Number of e-commerce users in Vietnam 2018-2022
- Premium Statistic Channel preference for online shopping Vietnam 2019-2022
Expenditure
6
- Premium Statistic Consumer goods e-commerce spending in Vietnam 2023, by category
- Premium Statistic Consumer goods e-commerce spending growth in Vietnam 2023, by category
- Premium Statistic Online travel and tourism e-commerce spending Vietnam 2023, by category
- Premium Statistic Online travel and tourism spending growth in Vietnam 2023, by category
- Premium Statistic Digital media spending in Vietnam 2023, by category
- Premium Statistic Digital media spending growth in Vietnam 2023, by category
Leading platforms
5
- Premium Statistic Leading e-commerce platform market share Vietnam H1 2023
- Premium Statistic E-commerce revenue in Vietnam H1 2023, by leading platform
- Premium Statistic Revenue of Shopee Vietnam H1 2023, by sector
- Premium Statistic Revenue of TikTok Shop Vietnam H1 2023, by sector
- Premium Statistic Revenue of Lazada Vietnam H1 2023, by sector
E-commerce usage among enterprises
4
- Premium Statistic Share of enterprises using e-commerce channels to sell products Vietnam 2019-2022
- Premium Statistic Share of enterprises using social commerce Vietnam 2019-2022
- Premium Statistic Share of e-commerce enterprises with mobile application for sales Vietnam 2018-2023
- Premium Statistic Popular shipping methods used by e-commerce businesses in Vietnam 2022
Consumer behavior
7
- Premium Statistic Share of population making online purchases Vietnam 2024, by gender
- Premium Statistic Leading e-commerce categories in Vietnam 2022
- Premium Statistic E-commerce usage intention Vietnam 2022
- Premium Statistic Average retention time of consumers on e-commerce platforms 2023
- Premium Statistic Leading e-commerce payment methods in Vietnam 2022
- Premium Statistic Main factors that influence online purchases in Vietnam 2022
- Premium Statistic Main obstacles for purchasing online in Vietnam 2022
Further Content: You might find this interesting as well
Metric.vn, & Slideshare. (July 19, 2023). Market share of leading e-commerce platforms in Vietnam as of first half of 2023 [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/1418390/vietnam-e-commerce-market-share-by-platform/
Metric.vn, und Slideshare. "Market share of leading e-commerce platforms in Vietnam as of first half of 2023." Chart. July 19, 2023. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/1418390/vietnam-e-commerce-market-share-by-platform/
Metric.vn, Slideshare. (2023). Market share of leading e-commerce platforms in Vietnam as of first half of 2023. Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/1418390/vietnam-e-commerce-market-share-by-platform/
Metric.vn, and Slideshare. "Market Share of Leading E-commerce Platforms in Vietnam as of First Half of 2023." Statista, Statista Inc., 19 Jul 2023, https://www.statista.com/statistics/1418390/vietnam-e-commerce-market-share-by-platform/
Metric.vn & Slideshare, Market share of leading e-commerce platforms in Vietnam as of first half of 2023 Statista, https://www.statista.com/statistics/1418390/vietnam-e-commerce-market-share-by-platform/ (last visited June 10, 2024)
Market share of leading e-commerce platforms in Vietnam as of first half of 2023 [Graph], Metric.vn, & Slideshare, July 19, 2023. [Online]. Available: https://www.statista.com/statistics/1418390/vietnam-e-commerce-market-share-by-platform/