According to a 2023 survey conducted in Indonesia, approximately 70.13 percent of respondents stated they purchased clothes and footwear online, making it the most popular online purchase. In comparison, nearly 3.5 percent of survey participants shopped luxury goods online.
Most popular items purchased online among consumers in Indonesia as of January 2023
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Other statistics that may interest you E-commerce in Indonesia
Overview
7
- Premium Statistic E-commerce share of total retail APAC 2022, by country or territory
- Premium Statistic Internet economy size SEA 2023, by country
- Premium Statistic E-commerce market volume SEA 2021-2030, by country
- Premium Statistic GMV of internet economy Indonesia 2015-2025
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- Premium Statistic GMV of e-commerce market in Indonesia 2019-2030
- Premium Statistic Leading e-commerce segments Indonesia 2022, by market share
Key indicators
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- Premium Statistic Number of users of e-commerce in Indonesia 2020-2029
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- Premium Statistic Market share of cross-border e-commerce Indonesia 2022, by country
- Premium Statistic Share of population making online purchases Indonesia 2024, by gender
- Premium Statistic E-commerce spending on consumer goods Indonesia 2022, by category
- Premium Statistic E-commerce spending growth on consumer goods Indonesia 2023, by category
- Premium Statistic Weekly online shopping activities of internet users Indonesia Q3 2023
Online retailers
6
- Premium Statistic Biggest e-commerce websites in Indonesia in Q2 2022, based on monthly traffic
- Premium Statistic Leading domestic e-commerce sites Indonesia Q2 2022, by monthly visits
- Premium Statistic Leading international e-commerce sites Indonesia Q2 2022, by monthly visits
- Premium Statistic Number of monthly web visits on Tokopedia Indonesia Q1 2018-Q2 2022
- Premium Statistic Number of monthly web visits on Shopee Indonesia Q1 2018-Q2 2022
- Premium Statistic Number of monthly web visits on Bukalapak Indonesia Q1 2018-Q2 2022
Payment methods
7
- Premium Statistic Number of digital payments market users in Indonesia 2017-2028, by segment
- Premium Statistic Penetration rate of digital payments market in Indonesia 2017-2028, by segment
- Premium Statistic Leading e-commerce payment methods in Indonesia 2022
- Premium Statistic Number of online transactions in Indonesia 2014-2023
- Premium Statistic Online transaction value in Indonesia 2014-2023
- Premium Statistic Awareness of PayLater for online shopping in e-commerce transactions Indonesia 2023
- Premium Statistic PayLater usage in Indonesia 2023
Consumer behavior
7
- Premium Statistic Views on data privacy when shopping online Indonesia 2023
- Premium Statistic Challenges to online shopping Indonesia 2023
- Premium Statistic Annual time spent on shopping apps Indonesia 2020-2023
- Premium Statistic Most popular online purchase incentives Indonesia Q3 2023
- Premium Statistic Most popular items purchased online in Indonesia 2023
- Premium Statistic Influences on online purchasing decisions in Indonesia 2023
- Premium Statistic Frequency of online purchases Indonesia 2023
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Standard Insights. (April 5, 2023). Most popular items purchased online among consumers in Indonesia as of January 2023 [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/1427745/indonesia-popular-items-purchased-online/
Standard Insights. "Most popular items purchased online among consumers in Indonesia as of January 2023." Chart. April 5, 2023. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/1427745/indonesia-popular-items-purchased-online/
Standard Insights. (2023). Most popular items purchased online among consumers in Indonesia as of January 2023. Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/1427745/indonesia-popular-items-purchased-online/
Standard Insights. "Most Popular Items Purchased Online among Consumers in Indonesia as of January 2023." Statista, Statista Inc., 5 Apr 2023, https://www.statista.com/statistics/1427745/indonesia-popular-items-purchased-online/
Standard Insights, Most popular items purchased online among consumers in Indonesia as of January 2023 Statista, https://www.statista.com/statistics/1427745/indonesia-popular-items-purchased-online/ (last visited June 10, 2024)
Most popular items purchased online among consumers in Indonesia as of January 2023 [Graph], Standard Insights, April 5, 2023. [Online]. Available: https://www.statista.com/statistics/1427745/indonesia-popular-items-purchased-online/