Online shopping rate in Croatia 2022, by age
Online shopping is still mostly prevalent among the younger generations of Croatians. In 2022, nearly 70 percent of survey participants aged between 18 and 35 years were online shoppers. By comparison, this figure reached only 10 percent in the age group of 51 to 65-year-olds. Moreover, according to the findings of the survey, Croatians above the age of 65 years old did not shop online.