Denmark: types of social networking accounts followed Q3 2023
As of the third quarter of 2023, the most common type of social media account followed by Danish internet users was the accounts belonging to friends, family, or acquaintances, amounting to 54.9 percent. The profiles of bands, singers, or other musicians were the second most popular type of social networking account followed, with more than 26 percent of respondents following such accounts. Overall, 22 percent of social media users followed companies and brands they purchased from, while 18.3 percent followed companies and brands they considered buying from.