Monthly consumer spending for SVOD subscriptions in the U.S. 2023, by generation
In the U.S., one in four adults interviewed in an October 2023 survey spent zero U.S. dollars on video streaming subscriptions in the month before the survey. Baby boomers, in particular, did not pay for SVOD services. Meanwhile, the majority of Gen Z adults paid between 16 and 45 U.S. dollars per month for their streaming subscriptions.