During a summer 2023 survey carried out among advertising decision-makers at U.S.-based consumer packaged goods (CPG) and fast-moving consumer goods (FMCG) brand manufacturers, 50 percent stated that they used three or five retail media networks in their campaigns. Only four percent said they used only one or two.
Number of retail media networks (RMNs) used by CPG/FMCG brands in the United States as of August 2023
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MarketingCharts. (April 1, 2024). Number of retail media networks (RMNs) used by CPG/FMCG brands in the United States as of August 2023 [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/1459594/number-of-rmns-used-usa/
MarketingCharts. "Number of retail media networks (RMNs) used by CPG/FMCG brands in the United States as of August 2023." Chart. April 1, 2024. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/1459594/number-of-rmns-used-usa/
MarketingCharts. (2024). Number of retail media networks (RMNs) used by CPG/FMCG brands in the United States as of August 2023. Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/1459594/number-of-rmns-used-usa/
MarketingCharts. "Number of Retail Media Networks (Rmns) Used by Cpg/Fmcg Brands in The United States as of August 2023." Statista, Statista Inc., 1 Apr 2024, https://www.statista.com/statistics/1459594/number-of-rmns-used-usa/
MarketingCharts, Number of retail media networks (RMNs) used by CPG/FMCG brands in the United States as of August 2023 Statista, https://www.statista.com/statistics/1459594/number-of-rmns-used-usa/ (last visited June 10, 2024)
Number of retail media networks (RMNs) used by CPG/FMCG brands in the United States as of August 2023 [Graph], MarketingCharts, April 1, 2024. [Online]. Available: https://www.statista.com/statistics/1459594/number-of-rmns-used-usa/