Dominique Petruzzi
Research expert covering Cosmetics, Personal Care, Health & Hygiene industries.
Get in touch with us nowIn the United States in 2024, women belonging to Generation Z liked proof that their hair care products worked. A clear benefit statement on the package was the most popular reason Gen Z women chose to buy a product in 2024, with about 66 percent of respondents identifying it as a buying influencer.
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