Rakuten Ichiba's number of merchants 2014-2023
In the fourth quarter of 2023, over 57 thousand merchants were selling via Rakuten Ichiba, representing an increase by 0.6 percent compared to the same quarter in the previous year. Rakuten Ichiba is the e-commerce platform of the Japanese internet company Rakuten. Operating as an online shopping mall, it competes with Amazon Japan and Yahoo Shopping within the domestic online B2C market.