In the second half of 2022, 94.4 percent of users in the United Kingdom (UK) saw the first quartile (25 percent) of programmatic desktop video ads served to them. On mobile, the share stood at 91.6 percent.
Programmatic video advertising completion rates in the United Kingdom in 2nd half 2022, by device and quartile
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Programmatic advertising in the United Kingdom (UK)
Overview
6
- Premium Statistic Largest programmatic markets worldwide 2023
- Premium Statistic Leading programmatic markets in Western Europe 2023, by growth rate
- Premium Statistic Programmatic ad spend in the UK 2017-2028
- Premium Statistic Programmatic ad spend growth in the UK 2018-2028
- Premium Statistic Selected data on programmatic advertising in the UK 2023
- Premium Statistic Emissions generated by programmatic advertising worldwide 2023, by country
Formats
6
- Premium Statistic Digital display ad spend in the UK 2019-2022
- Premium Statistic Programmatic share of display ad spend in the UK 2013-2024
- Premium Statistic Connected TV ad spend in the UK 2022-2023
- Premium Statistic Programmatic ad viewability rate in the UK 2020, by format
- Premium Statistic Programmatic video ad completion rates in the UK 2022, by device
- Premium Statistic Programmatic display ad time-in-view in the UK 2022, by device
Marketer insights
5
- Premium Statistic Digital ad challenges after 3rd-party cookie deprecation in the UK 2022
- Premium Statistic Increase in ad budgets due to cookie deprecation in the UK 2023, by medium
- Premium Statistic DOOH advertising campaigns in the UK 2023, by purchase method
- Premium Statistic Programmatic DOOH advertising budget sources in the UK 2023
- Premium Statistic Needs driving prDOOH investments in the UK 2023
Consumer insights
8
- Premium Statistic Consumer trust in advertising in the UK 2023, by media
- Premium Statistic Website types where consumers are receptiove to advertising in the UK 2023
- Premium Statistic Consumer perception of ad adjacency in the UK 2023
- Premium Statistic Website types where it is most important to see appropriate content in the UK 2023
- Premium Statistic Influence of brand safety violations on brand perception in the UK 2023
- Premium Statistic Content that endangers brand safety in the UK 2023
- Premium Statistic Share of UK consumers with data privacy concerns 2023, by age group
- Premium Statistic Likelihood to opt out of first-party cookies in the UK 2023, by website type
Further Content: You might find this interesting as well
Statistics
Integral Ad Science. (May 31, 2023). Programmatic video advertising completion rates in the United Kingdom in 2nd half 2022, by device and quartile [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/369390/video-completion-and-click-through-rates-in-the-uk-by-device/
Integral Ad Science. "Programmatic video advertising completion rates in the United Kingdom in 2nd half 2022, by device and quartile." Chart. May 31, 2023. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/369390/video-completion-and-click-through-rates-in-the-uk-by-device/
Integral Ad Science. (2023). Programmatic video advertising completion rates in the United Kingdom in 2nd half 2022, by device and quartile. Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/369390/video-completion-and-click-through-rates-in-the-uk-by-device/
Integral Ad Science. "Programmatic Video Advertising Completion Rates in The United Kingdom in 2nd Half 2022, by Device and Quartile." Statista, Statista Inc., 31 May 2023, https://www.statista.com/statistics/369390/video-completion-and-click-through-rates-in-the-uk-by-device/
Integral Ad Science, Programmatic video advertising completion rates in the United Kingdom in 2nd half 2022, by device and quartile Statista, https://www.statista.com/statistics/369390/video-completion-and-click-through-rates-in-the-uk-by-device/ (last visited June 10, 2024)
Programmatic video advertising completion rates in the United Kingdom in 2nd half 2022, by device and quartile [Graph], Integral Ad Science, May 31, 2023. [Online]. Available: https://www.statista.com/statistics/369390/video-completion-and-click-through-rates-in-the-uk-by-device/