digital ad spend in the country stood at 958 million euros that year.
Display advertising was the largest digital advertising format in Ireland, having attracted 589 million euros in spending in 2023. Total Digital advertising spending in Ireland in 2023, by format (in million euros)
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Other statistics that may interest you Advertising in Ireland
Overview
6
- Premium Statistic Advertising spending worldwide 2022-2026, by region
- Premium Statistic Advertising spending in Europe 2022-2026, by market
- Premium Statistic Advertising spending in Ireland 2020-2024
- Premium Statistic Distribution of advertising spending in Ireland 2023, by medium
- Premium Statistic Annual change in advertising spending in Ireland 2023-2024, by medium
- Premium Statistic Revenue of advertising agencies in Ireland 2018-2023
Traditional media
6
- Premium Statistic TV ad spend in Ireland 2019-2024
- Premium Statistic Radio advertising spending in Ireland 2021-2024
- Premium Statistic Print media advertising spending in Ireland 2019-2024
- Premium Statistic Outdoor advertising spending in Ireland 2019-2024
- Premium Statistic Distribution of out-of-home (OOH) advertising spending in Ireland 2021-2023, by type
- Premium Statistic Cinema advertising spending in Ireland 2019-2024
Digital media
8
- Premium Statistic Digital ad spend in Ireland 2018-2023
- Premium Statistic Digital ad spend in Ireland 2023, by format
- Premium Statistic Digital ad spend growth in Ireland 2023, by format
- Premium Statistic Display ad spend in Ireland 2018-2023
- Premium Statistic Social media ad spend in Ireland 2018-2023
- Premium Statistic Search ad spend in Ireland 2018-2023
- Premium Statistic GoogleAds CPC in Europe 2023, by country
- Premium Statistic Social media ad reach in Ireland 2024, by platform & gender
Advertising perception
8
- Premium Statistic Attitudes towards advertising and marketing among adults in Ireland 2023
- Premium Statistic Impact of influencers on purchase decisions in Ireland 2023
- Premium Statistic Non-digital advertising touchpoints in Ireland 2023
- Premium Statistic Digital advertising touchpoints in Ireland 2023
- Premium Statistic Attitudes towards online advertising in Ireland 2023
- Premium Statistic Number of complaints received by Ireland's advertising standards authority 2012-2022
- Premium Statistic No. of complaints filed at Ireland's advertising standards authority 2022, by medium
- Premium Statistic Top sectors by number of complaints settled at Ireland's ad standards authority 2022
Outlook
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- Premium Statistic Advertising revenue distribution in Ireland 2024-2028, by medium
- Premium Statistic Digital ad spend in Ireland 2024-2028
- Premium Statistic TV advertising revenue in Ireland 2024-2028, by type
- Premium Statistic Newspaper advertising revenue in Ireland 2024-2028
- Premium Statistic Radio/audio advertising revenue in Ireland 2024-2028
- Premium Statistic Out-of-home (OOH) ad revenue in Ireland 2024-2028
- Premium Statistic Cinema advertising revenue in Ireland 2024-2028
- Premium Statistic Magazine advertising revenue in Ireland 2024-2028
Further related statistics
16
- Global internet advertising revenue 2018-2027
- Ad spend in Italy 2019-2020, by medium
- Internet advertising expenditure in the European Union (EU 28) 2009-2018
- Internet advertising spending in Brazil 2012-2024
- Advertising expenditure in Malaysia 2019-2022
- Growth in internet advertisement expenditure in MENA 2010-2024
- Advertising spending distribution in Ukraine 2014-2018, by medium
- Advertising expenditure in Turkey 2007-2016
- Magazine advertising expenditure in France 2002-2016
- Magazine advertising expenditure in Kazakhstan 2005-2016
- Magazine share of advertising expenditure in Europe 2007-2016
- Television advertising expenditure in France 2007-2016
- Leading advertisers in Indonesia 2014
- Fan Communications' operating income FY 2014-2023
- Advertising spending per capita in the U.S. 2020-2022
- H&R Block advertising spending in the U.S. 2016-2019
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Statistics
- Global internet advertising revenue 2018-2027
- Ad spend in Italy 2019-2020, by medium
- Internet advertising expenditure in the European Union (EU 28) 2009-2018
- Internet advertising spending in Brazil 2012-2024
- Advertising expenditure in Malaysia 2019-2022
- Growth in internet advertisement expenditure in MENA 2010-2024
- Advertising spending distribution in Ukraine 2014-2018, by medium
- Advertising expenditure in Turkey 2007-2016
- Magazine advertising expenditure in France 2002-2016
- Magazine advertising expenditure in Kazakhstan 2005-2016
- Magazine share of advertising expenditure in Europe 2007-2016
- Television advertising expenditure in France 2007-2016
- Leading advertisers in Indonesia 2014
- Fan Communications' operating income FY 2014-2023
- Advertising spending per capita in the U.S. 2020-2022
- H&R Block advertising spending in the U.S. 2016-2019
IAB Ireland. (May 2, 2024). Digital advertising spending in Ireland in 2023, by format (in million euros) [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/428587/digital-ad-spending-in-ireland/
IAB Ireland. "Digital advertising spending in Ireland in 2023, by format (in million euros)." Chart. May 2, 2024. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/428587/digital-ad-spending-in-ireland/
IAB Ireland. (2024). Digital advertising spending in Ireland in 2023, by format (in million euros). Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/428587/digital-ad-spending-in-ireland/
IAB Ireland. "Digital Advertising Spending in Ireland in 2023, by Format (in Million Euros)." Statista, Statista Inc., 2 May 2024, https://www.statista.com/statistics/428587/digital-ad-spending-in-ireland/
IAB Ireland, Digital advertising spending in Ireland in 2023, by format (in million euros) Statista, https://www.statista.com/statistics/428587/digital-ad-spending-in-ireland/ (last visited June 10, 2024)
Digital advertising spending in Ireland in 2023, by format (in million euros) [Graph], IAB Ireland, May 2, 2024. [Online]. Available: https://www.statista.com/statistics/428587/digital-ad-spending-in-ireland/