App - Australia
Australia- The App market in Australia is expected to experience significant growth in the coming years.
- According to projections, the total revenue in this market is set to reach US$6.89bn by 2022.
- This represents a substantial increase in revenue for the country.
- Furthermore, the market is projected to maintain a steady annual growth rate of 7.78% from 2022 to 2027.
- This growth rate is expected to result in a market volume of US$10.28bn by 2027.
- These figures highlight the potential for continued expansion in the App market in Australia.
- When examining the different revenue streams within the App market, it is estimated that in-app purchases (IAP) will contribute significantly.
- In 2022, IAP revenue is projected to reach US$1.92bn.
- This indicates the popularity and importance of in-app purchases among users in Australia.
- Additionally, paid app revenue is anticipated to reach US$64.05m in 2022.
- This demonstrates that there is still a market for paid apps, despite the prevalence of free apps with in-app purchases.
- Advertising revenue is also expected to play a significant role in the App market in Australia.
- Projections suggest that advertising revenue will reach US$4.91bn in 2022.
- This highlights the value of advertising as a revenue stream for app developers and publishers.
- In terms of user engagement, the number of app downloads is projected to reach 774.10m downloads in 2022.
- This indicates a high level of interest and demand for apps among Australian consumers.
- Furthermore, the average revenue per download is expected to be US$8.90.
- This metric reflects the average amount of revenue generated from each app download in Australia.
- It is worth noting that when comparing global app markets, China currently leads in terms of revenue generation.
- In 2022, China is projected to generate US$162.90bn in app revenue.
- This highlights the significant market size and potential in the Chinese app market.
- Overall, the App market in Australia is poised for growth, with various revenue streams contributing to its expansion.
- The projected revenue figures and growth rates indicate a promising future for the app industry in the country.
- Key regions:
- China,
- United States,
- Europe,
- Germany,
- Asia
Definition:
The App market constitutes the sale of software applications that can be downloaded, installed, and run on mobile devices. More specifically, it refers to apps that can be downloaded from Apple, Inc.'s App Store and the Google Play store (or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore) and which can be installed and run on iPhones and Android phones.Structure:
We track 20 non-game categories and 15 game categories that are found in both Apple Inc.'s App Store and the Google Play store.Additional Information:
We consider three different sources of revenue:- Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
- Paid app revenue from the one-time purchase of an app
- Advertising revenue obtained from showing ads within an app
In-Scope
- Apps that can be downloaded from major app stores such as Apple, Inc.'s App Store and the Google Play store, or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore.
- Apps that are run on iPhones and Android phones.
Out-Of-Scope
- Apps exclusively offered by Microsoft Store and Amazon Appstore for Android.
- Custom-made apps not available from any official app store.
- B2B/C2C app sales of any kind.
- Subscription revenues outside of in-app purchases (for example, Netflix and Spotify use their own payment systems outside of their apps).
