Entertainment - Europe
Europe- The Entertainment market in Europe is expected to witness significant growth in the coming years.
- According to projections, the total revenue in this market is set to reach US$4.46bn by 2022.
- This is expected to be driven by various factors, including the increasing popularity of digital entertainment platforms and the growing number of consumers engaging with entertainment content.
- Furthermore, the market is anticipated to exhibit a Compound Annual Growth Rate (CAGR) of 11.78% from 2022 to 2027.
- This consistent growth rate is expected to propel the market volume to US$8.35bn by 2027.
- In terms of revenue streams within the Entertainment market, in-app purchases (IAP) are projected to contribute significantly, with an estimated revenue of US$1.17bn in 2022.
- This highlights the importance of in-app purchases as a revenue driver in the Entertainment market.
- Paid app revenue is also expected to play a role in the market's growth, with projected revenue of US$6.50m in 2022.
- This indicates that consumers are willing to invest in entertainment applications.
- Additionally, advertising revenue is projected to reach US$3.29bn in 2022.
- This suggests that advertising remains a key source of revenue in the Entertainment market, as businesses continue to leverage advertising platforms to reach their target audience.
- The number of downloads in the Entertainment market is anticipated to reach 1.33bn downloads in 2022.
- This indicates a high demand for entertainment content among consumers in Europe.
- Furthermore, the average revenue per download is currently expected to amount to US$3.36.
- This metric demonstrates the average revenue generated per download, highlighting the value of each consumer engagement.
- In a global comparison, it is noteworthy that China generates the highest revenue in the Entertainment market, with an estimated US$12.14bn in 2022.
- This showcases the significant market potential China and the opportunities it offers for businesses operating in the Entertainment market sector.
- Key regions:
- United States,
- India,
- Germany,
- China,
- South Korea
Definition:
The Entertainment market covers apps that offer a wide range of entertainment and leisure experiences. Top apps such as Netflix, HBO Max, and Disney+ provide countless hours of streaming movies and shows to subscribers, while TikTok's extremely short videos and highly versatile recommendation algorithm has made it one of the biggest social media giants. The market also features more unusual and creative apps that do not neatly fit into other categories such as Die With Me, which provides a chatroom for users with 5% battery or less on their phones, or Ghost Science M3, which allegedly helps users with their paranormal ghost hunts.Additional Information:
We consider three different sources of revenue:- Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
- Paid app revenue from the one-time purchase of an app
- Advertising revenue obtained from showing ads within an app
In-Scope
- Apps that can be downloaded from major app stores such as Apple, Inc.'s App Store and the Google Play store, or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore.
- Apps that are run on iPhones and Android phones.
Out-Of-Scope
- Apps exclusively offered by Microsoft Store and Amazon Appstore for Android.
- Custom-made apps not available from any official app store.
- B2B/C2C app sales of any kind.
- Subscription revenues outside of in-app purchases (for example, Netflix and Spotify use their own payment systems outside of their apps).
