Digital Fitness & Well-Being - Sweden

The Digital Fitness & Well-Being market in Sweden is expected to reach a projected revenue of US$257.10m in 2024.
This market is anticipated to display an annual growth rate (CAGR 2024-2029) of 6.20%, resulting in a projected market volume of US$347.30m by 2029.
In terms of user penetration, it is estimated to be 50.02% in 2024 and is expected to increase to 61.60% by 2029.
The average revenue per user (ARPU) is projected to be US$48.16.
When comparing globally, United States is predicted to generate the highest revenue, amounting to US$14.82bn in 2024.
In Sweden, the digital fitness and well-being market is booming with a wide range of innovative apps and wearable devices.

Definition:

The Digital Fitness & Well-Being market includes the Fitness Trackers and Health & Wellness Coaching markets. The Fitness Trackers market covers devices that are explicitly intended for fitness and motion tracking. The Health & Wellness Coaching market includes fitness apps for detecting/tracking/analyzing and sharing vitality and fitness achievements. It also covers nutrition and diet apps, which help users analyze their nutrition behaviors and keep a record of their eating patterns with the purpose of improving their health.

Structure:

The Digital Fitness & Well-Being market consists of two product categories: fitness trackers, such as smartwatches, smart scales, and activity trackers; and health and wellness coaching, which includes fitness apps for detecting/tracking/analyzing and sharing vitality and fitness achievements, as well as nutrition and diet apps.

Additional Information:

The market data comprises revenue, average revenue per user, users, and user penetration rates.

The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Smartwatches
Fitness/activity tracking wristwear
Smart scales
Fitness apps that track fitness achievements
Nutrition apps (e.g., calorie counters)
Meditation apps
Mindfulness apps

Smart clothing
Smart shoes
Smart eyewear
Health tracking apps
Parameter-specific biosensors that measure blood pressure, temperature, blood glucose, etc.
Apps that focus on specific physical diseases

The Digital Fitness & Well-Being market in Sweden has been witnessing significant growth and development in recent years.

Customer preferences: Consumers in Sweden are increasingly prioritizing their health and well-being, driving the demand for digital fitness and well-being solutions. The convenience and flexibility offered by online doctor consultations and digital treatment options are becoming more appealing to individuals seeking efficient and accessible healthcare services.

Trends in the market: One prominent trend in the Swedish market is the integration of technology in traditional fitness activities. Digital fitness platforms and wearable devices are gaining popularity among tech-savvy consumers, enabling them to track their progress, set goals, and access personalized workout routines. Moreover, the rise of virtual fitness classes and wellness apps is reshaping the way people engage with fitness and well-being practices.

Local special circumstances: Sweden has a well-established digital infrastructure and a high level of internet penetration, creating a conducive environment for the growth of the digital fitness and well-being market. The tech-savvy population in the country is quick to adopt new digital solutions, contributing to the rapid expansion of online doctor consultations and digital healthcare services.

Underlying macroeconomic factors: The increasing focus on preventive healthcare and wellness initiatives by the Swedish government is driving the adoption of digital fitness and well-being solutions. As the healthcare system aims to improve efficiency and reduce healthcare costs, digital technologies offer a cost-effective and scalable way to deliver healthcare services to the population. Additionally, the growing awareness of the importance of mental health and holistic well-being is fueling the demand for digital mental health solutions in Sweden.

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.