Dating Services - Europe

Europe

Highlights

Revenue in the Dating Services market is projected to reach US$1.54bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 1.52%, resulting in a projected market volume of US$1.64bn by 2028.
The Online Dating market has a projected market volume of US$641.50m in 2024.
In global comparison, most revenue will be generated United States (US$2.55bn in 2024).
The average revenue per user (ARPU) in the Dating Services market is projected to amount to US$15.76 in 2024.
In the Dating Services market, the number of users is expected to amount to 108.8m users by 2028.
User penetration in the Dating Services market will be at 11.5% in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Dating Services market in Europe is experiencing significant growth and development. Customer preferences are shifting towards online dating platforms, leading to a rise in the number of users and revenue generated in the market. Additionally, local special circumstances and underlying macroeconomic factors are also contributing to the expansion of the Dating Services market in Europe. Customer preferences in Europe have evolved over the years, with more individuals opting for online dating platforms. This shift can be attributed to the convenience and accessibility offered by these platforms. Online dating allows users to connect with potential partners from the comfort of their own homes, eliminating geographical barriers. Furthermore, the availability of advanced matching algorithms and personalized recommendations enhances the overall user experience, making online dating more appealing to individuals in Europe. In addition to customer preferences, several trends in the market are driving its growth in Europe. One such trend is the increasing popularity of niche dating platforms. These platforms cater to specific demographics or interests, providing users with a more targeted and tailored dating experience. For example, there are dating platforms specifically designed for professionals, seniors, or individuals with specific hobbies or interests. This trend reflects the growing demand for more specialized dating services in Europe. Another trend in the Dating Services market in Europe is the integration of advanced technologies. Many dating platforms are incorporating features such as artificial intelligence, virtual reality, and augmented reality to enhance the user experience. These technologies enable users to have more immersive and interactive dating experiences, further attracting individuals to online dating platforms. Local special circumstances also play a role in the development of the Dating Services market in Europe. Cultural factors, such as changing societal norms and attitudes towards dating, influence the demand for dating services. In some European countries, traditional dating methods may be less prevalent, leading to an increased reliance on online dating platforms. Additionally, the high rate of smartphone adoption in Europe has made it easier for individuals to access and use dating apps, further fueling the growth of the market. Underlying macroeconomic factors also contribute to the expansion of the Dating Services market in Europe. The region's stable economy and high disposable income levels enable individuals to spend more on dating services. This, coupled with the increasing acceptance and normalization of online dating, creates a favorable environment for the growth of the market. In conclusion, the Dating Services market in Europe is experiencing significant growth and development. Customer preferences are shifting towards online dating platforms due to their convenience and accessibility. Niche dating platforms and the integration of advanced technologies are also driving the market's expansion. Local special circumstances, such as changing societal norms and high smartphone adoption rates, further contribute to the growth of the market. Additionally, the region's stable economy and high disposable income levels create a favorable environment for the Dating Services market in Europe.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.