Dating Services - United Kingdom

United Kingdom

Highlights

Revenue in the Dating Services market is projected to reach US$352.10m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 1.70%, resulting in a projected market volume of US$376.80m by 2028.
The Online Dating market has a projected market volume of US$198.10m in 2024.
In global comparison, most revenue will be generated United States (US$2.55bn in 2024).
The average revenue per user (ARPU) in the Dating Services market is projected to amount to US$26.44 in 2024.
In the Dating Services market, the number of users is expected to amount to 14.2m users by 2028.
User penetration in the Dating Services market will be at 19.3% in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Dating Services market in United Kingdom has been experiencing significant growth in recent years, driven by changing customer preferences and the increasing popularity of online dating platforms.

Customer preferences: In the United Kingdom, there has been a shift in customer preferences towards online dating services. This can be attributed to the convenience and accessibility offered by these platforms. With busy lifestyles and limited time for traditional dating methods, more people are turning to online dating to meet potential partners. Additionally, the anonymity provided by these platforms allows individuals to explore their options and connect with a wider range of people.

Trends in the market: One of the key trends in the Dating Services market in United Kingdom is the rise of niche dating platforms. These platforms cater to specific interests or demographics, such as religious affiliations, hobbies, or age groups. This trend reflects the increasing demand for personalized and targeted dating experiences. By focusing on specific niches, these platforms are able to attract a dedicated user base and provide more relevant matches. Another trend in the market is the integration of technology and artificial intelligence (AI) into dating services. This includes features such as advanced matching algorithms, chatbots, and virtual reality dating experiences. These technological advancements aim to enhance the user experience and improve the accuracy of match suggestions. By leveraging AI, dating platforms can analyze user data and preferences to provide more compatible matches, increasing the chances of successful connections.

Local special circumstances: The United Kingdom has a diverse population with varying cultural backgrounds and preferences. This diversity has led to the emergence of specialized dating platforms that cater to specific cultural or ethnic groups. These platforms provide a space for individuals to connect with others who share similar backgrounds and traditions, facilitating meaningful connections and relationships.

Underlying macroeconomic factors: The strong growth in the Dating Services market in United Kingdom can also be attributed to favorable macroeconomic factors. The country has a stable economy and a high level of internet penetration, providing a conducive environment for the growth of online dating platforms. Additionally, the increasing acceptance and normalization of online dating in society have contributed to the market's expansion. In conclusion, the Dating Services market in United Kingdom is experiencing growth due to changing customer preferences, including a shift towards online dating and the demand for niche platforms. Technological advancements and the integration of AI are also driving the market's development. Furthermore, the United Kingdom's diverse population and favorable macroeconomic factors contribute to the market's expansion.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.