Event Tickets - Europe

Europe

Highlights

Revenue in the Event Tickets market is projected to reach US$21.33bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 2.23%, resulting in a projected market volume of US$23.30bn by 2028.
The Music Events market has a projected market volume of US$10.04bn in 2024.
In global comparison, most revenue will be generated United States (US$36.26bn in 2024).
The average revenue per user (ARPU) in the Event Tickets market is projected to amount to US$147.70 in 2024.
In the Event Tickets market, the number of users is expected to amount to 149.5m users by 2028.
User penetration in the Event Tickets market will be at 17.0% in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Event Tickets market in Europe is experiencing significant growth and development. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors all contribute to this positive trajectory. Customer preferences play a crucial role in the growth of the Event Tickets market in Europe. Consumers are increasingly seeking unique and memorable experiences, and attending live events has become a popular choice. Whether it's concerts, sports events, theater performances, or festivals, Europeans are showing a strong inclination towards purchasing event tickets. This preference for live experiences is driving the demand for event tickets across the region. Trends in the market also contribute to the development of the Event Tickets market in Europe. One notable trend is the rise of online ticketing platforms. With the advent of technology and the increasing use of smartphones, consumers now have easy access to online ticketing platforms. These platforms offer convenience, a wide range of events, and competitive pricing, making it easier for consumers to purchase tickets. This trend has significantly expanded the reach of the Event Tickets market in Europe, allowing more people to participate in live events. Another trend in the market is the growing popularity of international events. Europe attracts a large number of international artists, sports teams, and performers, making it a hub for global events. This trend not only attracts local consumers but also encourages tourists to visit Europe to attend these events. The international appeal of European events contributes to the growth of the Event Tickets market, as it creates a diverse range of options for consumers. Local special circumstances also play a role in the development of the Event Tickets market in Europe. Each country in Europe has its own unique cultural events and traditions, which contribute to the demand for event tickets. For example, countries like Spain and Italy have vibrant music and cultural festivals that attract both locals and tourists. These local special circumstances create a sense of exclusivity and excitement, driving the demand for event tickets. Underlying macroeconomic factors also contribute to the growth of the Event Tickets market in Europe. As the economy improves and disposable income increases, consumers are more willing to spend on leisure activities, including attending live events. Strong economic growth, low unemployment rates, and increased consumer confidence all create a favorable environment for the Event Tickets market. In conclusion, the Event Tickets market in Europe is experiencing significant growth and development due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. The preference for unique experiences, the rise of online ticketing platforms, the popularity of international events, local cultural events, and a strong economy all contribute to the positive trajectory of the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.