Event Tickets - Norway

Norway

Highlights

Revenue in the Event Tickets market is projected to reach US$524.90m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 1.62%, resulting in a projected market volume of US$559.60m by 2028.
The Music Events market has a projected market volume of US$263.20m in 2024.
In global comparison, most revenue will be generated United States (US$36.26bn in 2024).
The average revenue per user (ARPU) in the Event Tickets market is projected to amount to US$313.40 in 2024.
In the Event Tickets market, the number of users is expected to amount to 1.7m users by 2028.
User penetration in the Event Tickets market will be at 29.9% in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Event Tickets market in Norway has been experiencing significant growth in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors have all contributed to this development. Customer preferences play a crucial role in driving the growth of the Event Tickets market in Norway. Norwegians have a strong interest in cultural events, such as concerts, theater performances, and sporting events. They value unique experiences and are willing to spend money on tickets to attend these events. Furthermore, Norwegians have a high disposable income, which allows them to afford tickets to various events. One of the key trends in the Event Tickets market in Norway is the increasing popularity of online ticket sales. With the advent of technology and the widespread use of smartphones, more and more Norwegians are purchasing tickets online. This trend has been further accelerated by the COVID-19 pandemic, which has led to an increased reliance on digital platforms for ticket sales. Online ticketing platforms offer convenience, ease of use, and a wide range of events to choose from, making them a preferred choice for many Norwegians. Another trend in the market is the rise of event ticket reselling. Norwegians are increasingly buying tickets from secondary markets, such as online ticket marketplaces, to attend sold-out events or to secure better seats. This trend is driven by the high demand for tickets to popular events and the limited availability of tickets through primary sellers. However, it also raises concerns about ticket scalping and inflated prices. Local special circumstances also contribute to the development of the Event Tickets market in Norway. The country has a vibrant cultural scene, with a wide range of events taking place throughout the year. Norwegians have a strong sense of national pride and support local artists, musicians, and sports teams. This creates a high demand for tickets to local events and contributes to the overall growth of the market. Underlying macroeconomic factors have also played a role in the development of the Event Tickets market in Norway. The country has a strong and stable economy, with high levels of disposable income. Norwegians are willing to spend money on leisure activities, including attending events, which drives the demand for event tickets. Additionally, the government has implemented policies to promote the cultural sector, including funding for arts and cultural events, which further stimulates the market. In conclusion, the Event Tickets market in Norway is experiencing significant growth due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. The increasing popularity of online ticket sales, the rise of event ticket reselling, the vibrant cultural scene, and the strong economy all contribute to the development of the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.