Sport Events - Italy | Statista Market Forecast

Revenue in the Sport Events market is projected to reach US$719.30m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 2.42%, resulting in a projected market volume of US$791.30m by 2028.
In the Sport Events market, the number of users is expected to amount to 4.4m users by 2028.
User penetration will be 7.0% in 2024 and is expected to hit 7.3% by 2028.
The average revenue per user (ARPU) is expected to amount to US$171.50.
In global comparison, most revenue will be generated United States (US$16.43bn in 2024).
With a projected rate of 17.1%, the user penetration in the Sport Events market is highest Luxembourg.

Definition:

The Sports Events market consists of the sale of tickets for professional sporting events that are purchased via the Internet. Football, basketball, baseball and other ball sports, plus motorsports including Formula 1 and NASCAR, as well as golf, tennis, and similar sports, are included. The market covers the sale of digital tickets with QR codes and the purchase of paper tickets that are bought online and posted to an address or are available at a physical collection point. Users refer to the active ticket buyers, independent of the number of tickets purchased in one booking.

Additional Information

Data includes revenue figures in Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.

Online sale of tickets for professional sporting events such as football, basketball, baseball, motorsports etc.
Digital tickets with QR codes
Online purchased tickets that are posted to an address or printed at home
Online purchased paper tickets that are available at a physical collection point

Offline and telephone bookings / reservations
Tickets for non-sports related events
Event-related services such as catering etc.

The Sport Events market in Italy has been experiencing significant growth in recent years, driven by a combination of customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in Italy have played a crucial role in the development of the Sport Events market. Italians have a strong passion for sports, with football being the most popular sport in the country. The love for football extends beyond watching matches on television, as Italians also enjoy attending live games and supporting their favorite teams. This enthusiasm for sports has created a demand for more sport events in Italy, leading to the growth of the market. Trends in the market have also contributed to the development of the Sport Events market in Italy. One notable trend is the increasing popularity of international sporting events hosted in the country. Italy has a rich history of hosting major sporting events, such as the FIFA World Cup and the Olympic Games. These events attract a large number of tourists and generate significant revenue for the local economy. The success of these international events has encouraged the hosting of more sport events in Italy, further driving the growth of the market. Local special circumstances have also played a role in the development of the Sport Events market in Italy. The country's geographical location and favorable climate make it an ideal destination for outdoor sport events. Italy offers a diverse range of landscapes, from mountains to coastlines, providing opportunities for various outdoor activities such as hiking, cycling, and water sports. This natural environment, combined with the country's rich cultural heritage, attracts both domestic and international participants to sport events in Italy. Underlying macroeconomic factors have also contributed to the growth of the Sport Events market in Italy. The country's stable economy and high disposable income levels have allowed Italians to spend more on leisure activities, including attending sport events. Additionally, the government has recognized the economic benefits of the Sport Events market and has invested in the development of sports infrastructure and facilities. This investment has not only improved the quality of sport events in Italy but has also attracted international events to the country. In conclusion, the Sport Events market in Italy is thriving due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. Italians' passion for sports, the popularity of international sporting events, the country's favorable geographical location, and the government's support for sports have all contributed to the growth of the market. As these factors continue to drive the development of the Sport Events market, Italy is expected to remain a popular destination for sport events in the future.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.

The coronavirus (COVID-19) pandemic that has swept across the globe in 2020 not only had a significant impact on public health, society, and the economy as a whole, it also wreaked havoc with the sporting calendar. In a bid to stem the spread of the virus, many professional and amateur leagues across all continents and sports took the unprecedented step to postpone or suspend their seasons on the advice of the CDC to avoid gatherings of large amounts of people.