Sport Events - United States | Statista Market Forecast

Revenue in the Sport Events market is projected to reach US$16.43bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 3.47%, resulting in a projected market volume of US$18.83bn by 2028.
In the Sport Events market, the number of users is expected to amount to 45.0m users by 2028.
User penetration will be 13.1% in 2024 and is expected to hit 13.0% by 2028.
The average revenue per user (ARPU) is expected to amount to US$371.30.
In global comparison, most revenue will be generated United States (US$16.43bn in 2024).
With a projected rate of 17.1%, the user penetration in the Sport Events market is highest Luxembourg.

Definition:

The Sports Events market consists of the sale of tickets for professional sporting events that are purchased via the Internet. Football, basketball, baseball and other ball sports, plus motorsports including Formula 1 and NASCAR, as well as golf, tennis, and similar sports, are included. The market covers the sale of digital tickets with QR codes and the purchase of paper tickets that are bought online and posted to an address or are available at a physical collection point. Users refer to the active ticket buyers, independent of the number of tickets purchased in one booking.

Additional Information

Data includes revenue figures in Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.

Online sale of tickets for professional sporting events such as football, basketball, baseball, motorsports etc.
Digital tickets with QR codes
Online purchased tickets that are posted to an address or printed at home
Online purchased paper tickets that are available at a physical collection point

Offline and telephone bookings / reservations
Tickets for non-sports related events
Event-related services such as catering etc.

The Sport Events market in United States has been experiencing significant growth in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors have all contributed to this development. Customer preferences have played a crucial role in driving the growth of the Sport Events market in United States. With a large population of sports enthusiasts, there is a strong demand for live sporting events across the country. Fans are willing to pay a premium to attend games and experience the excitement firsthand. Additionally, there is a growing interest in sports tourism, with fans traveling from different parts of the country to attend major sporting events. Trends in the market have also contributed to the growth of the Sport Events market in United States. The rise of digital media and streaming platforms has made it easier for fans to access and follow their favorite sports teams and events. This has increased the overall popularity of sports and created a larger fan base. Furthermore, there has been a shift towards more immersive and interactive experiences at sporting events. Stadiums and arenas are now equipped with state-of-the-art technology, providing fans with a unique and engaging experience. Local special circumstances have also played a role in the development of the Sport Events market in United States. The country has a rich sporting culture, with a wide variety of sports being played and followed. Major leagues such as the NFL, NBA, MLB, and NHL have a strong presence in the United States, attracting millions of fans to their games. Additionally, the United States has a strong tradition of hosting major sporting events, such as the Super Bowl, World Series, and NBA Finals. These events generate significant revenue and attract a global audience. Underlying macroeconomic factors have also contributed to the growth of the Sport Events market in United States. The country has a strong and stable economy, with high levels of disposable income. This allows consumers to spend more on leisure activities, including attending sporting events. Additionally, the United States has a well-developed infrastructure, with a large number of stadiums and arenas across the country. This makes it easier for fans to access and attend sporting events. In conclusion, the Sport Events market in United States has experienced significant growth due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. The strong demand for live sporting events, the rise of digital media, immersive experiences, and the country's sporting culture have all contributed to this development. With a strong and stable economy, the United States is well-positioned to continue its growth in the Sport Events market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.

The coronavirus (COVID-19) pandemic that has swept across the globe in 2020 not only had a significant impact on public health, society, and the economy as a whole, it also wreaked havoc with the sporting calendar. In a bid to stem the spread of the virus, many professional and amateur leagues across all continents and sports took the unprecedented step to postpone or suspend their seasons on the advice of the CDC to avoid gatherings of large amounts of people.