Online Learning Platforms - Australia

Australia

Highlights

Revenue in the Online Learning Platforms market is projected to reach US$281.20m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 11.78%, resulting in a projected market volume of US$439.00m by 2028.
In the Online Learning Platforms market, the number of users is expected to amount to 7.1m users by 2028.
User penetration will be 18.8% in 2024 and is expected to hit 25.7% by 2028.
The average revenue per user (ARPU) is expected to amount to US$56.14.
In global comparison, most revenue will be generated China (US$40.60bn in 2024).
With a projected rate of 21.0%, the user penetration in the Online Learning Platforms market is highest China.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Online Learning Platforms market in Australia has been experiencing significant growth in recent years.

Customer preferences: Customer preferences have played a crucial role in the development of the Online Learning Platforms market in Australia. With the increasing demand for flexible and convenient learning options, online learning platforms have gained popularity among students and professionals alike. The ability to access educational content anytime and anywhere has become a key factor driving the adoption of online learning platforms in Australia. Additionally, the availability of a wide range of courses and subjects on these platforms has also attracted learners from different backgrounds and age groups.

Trends in the market: One of the prominent trends in the Online Learning Platforms market in Australia is the increasing focus on skill-based courses. As the job market becomes more competitive, individuals are seeking ways to enhance their skills and stay relevant in their respective industries. Online learning platforms offer a variety of skill-based courses, ranging from programming and digital marketing to leadership and communication skills. This trend is expected to continue as individuals and organizations recognize the value of continuous learning and upskilling. Another trend in the market is the rise of collaborative learning platforms. These platforms provide a virtual classroom environment where learners can interact with their peers and instructors, fostering a sense of community and engagement. Collaborative learning platforms often incorporate features such as discussion forums, live chat, and group projects, allowing learners to collaborate and learn from each other. This trend reflects the growing importance of social interaction and peer learning in online education.

Local special circumstances: Australia's vast geographical size and dispersed population have contributed to the growth of the Online Learning Platforms market. Online learning platforms offer a solution to the challenges of accessing education in remote areas, where traditional educational institutions may be limited. The ability to study online eliminates the need for physical proximity to educational institutions, making education more accessible to individuals living in rural and remote areas of Australia. Furthermore, the COVID-19 pandemic has accelerated the adoption of online learning platforms in Australia. With the closure of schools and universities, students and educators turned to online platforms to continue their education remotely. This sudden shift towards online learning has further highlighted the benefits and convenience of online learning platforms, leading to increased demand and growth in the market.

Underlying macroeconomic factors: Australia's strong economy and high education standards have created a favorable environment for the growth of the Online Learning Platforms market. The country's robust education system and reputation for quality education have attracted international students, who often turn to online learning platforms to supplement their studies. The presence of a large international student population has contributed to the diversity and variety of courses available on these platforms. Additionally, the Australian government has recognized the potential of online learning platforms in expanding access to education. The government has implemented initiatives and funding programs to support the development and adoption of online learning platforms, further driving the growth of the market. In conclusion, the Online Learning Platforms market in Australia is experiencing significant growth due to customer preferences for flexible learning options, the emergence of skill-based courses, and the rise of collaborative learning platforms. Local special circumstances, such as Australia's dispersed population and the impact of the COVID-19 pandemic, have further accelerated the adoption of online learning platforms. The country's strong economy, high education standards, and government support have also contributed to the growth of the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.