Online Gambling - India

India

Highlights

Revenue in the Online Gambling market is projected to reach US$2.90bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 6.48%, resulting in a projected market volume of US$3.73bn by 2028.
The Online Sports Betting market has a projected market volume of US$1.97bn in 2024.
In global comparison, most revenue will be generated United States (US$23.03bn in 2024).
The average revenue per user (ARPU) in the Online Gambling market is projected to amount to US$284.40 in 2024.
In the Online Gambling market, the number of users is expected to amount to 12.7m users by 2028.
User penetration in the Online Gambling market will be at 0.7% in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Online Gambling market in India has been experiencing significant growth in recent years.

Customer preferences: The increasing popularity of online gambling in India can be attributed to several factors. Firstly, the convenience and accessibility of online platforms have made it easier for people to participate in gambling activities. With just a few clicks, individuals can access a wide variety of games and place bets from the comfort of their own homes. Secondly, the younger generation, which is more tech-savvy and open to new experiences, has shown a growing interest in online gambling. They are attracted to the interactive and immersive nature of online games, as well as the potential for winning real money. Lastly, the rise of mobile technology has played a crucial role in the growth of online gambling in India. The widespread availability of smartphones and affordable internet plans has made it possible for people to gamble on the go, anytime and anywhere.

Trends in the market: One of the notable trends in the Indian online gambling market is the increasing popularity of sports betting. With a strong cricket culture and a growing interest in other sports such as football and kabaddi, Indians are increasingly placing bets on their favorite teams and players. This trend has been further fueled by the emergence of online sports betting platforms that offer competitive odds and a wide range of betting options. Another trend is the rise of online casinos in India. These platforms provide a diverse selection of casino games, including slots, roulette, and blackjack, catering to the preferences of Indian players. Additionally, the introduction of live dealer games has enhanced the gaming experience by allowing players to interact with real dealers in real-time.

Local special circumstances: India has a complex regulatory landscape when it comes to online gambling. While some states have legalized certain forms of gambling, such as lotteries and horse racing, others have imposed strict restrictions or outright bans on gambling activities. This patchwork of regulations has created a challenging environment for online gambling operators, who must navigate through varying legal frameworks to operate in different states. However, despite these challenges, the online gambling market in India continues to grow, driven by the strong demand for gambling services and the increasing adoption of digital technologies.

Underlying macroeconomic factors: India's large population and rising disposable incomes are key macroeconomic factors driving the growth of the online gambling market. With a population of over 1. 3 billion people, India represents a significant market for online gambling operators. Moreover, the country's expanding middle class, coupled with increasing internet penetration, has created a sizable consumer base with the means and desire to engage in online gambling activities. Additionally, the growing popularity of online payment methods, such as digital wallets and UPI, has made it easier for Indians to deposit and withdraw funds on online gambling platforms, further fueling the market's growth. In conclusion, the Online Gambling market in India is experiencing rapid growth due to the convenience and accessibility of online platforms, the preferences of the younger generation, and the rise of mobile technology. The market is characterized by the increasing popularity of sports betting and online casinos. However, the complex regulatory landscape poses challenges for operators, who must navigate through varying legal frameworks. Despite these challenges, the market continues to grow, driven by India's large population, rising disposable incomes, and increasing internet penetration.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.