Online Casinos - Sweden | Statista Market Forecast

Revenue in the Online Casinos market is projected to reach US$796.50m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 6.40%, resulting in a projected market volume of US$1.02bn by 2028.
In the Online Casinos market, the number of users is expected to amount to 451.5k users by 2028.
User penetration will be 4.2% in 2024 and is expected to hit 4.3% by 2028.
The average revenue per user (ARPU) is expected to amount to US$1.82k.
In global comparison, most revenue will be generated United States (US$7.64bn in 2024).
With a projected rate of 35.7%, the user penetration in the Online Casinos market is highest Canada.

Definition:

The online casinos market refers to the segment of the online gambling industry that offers a range of traditional casino games, such as blackjack, roulette, baccarat, and slot machines, that can be played over the internet. Online casinos provide customers with the opportunity to play these games from the comfort of their own homes or on the go through various devices, including computers, tablets, and smartphones.

Additional Information

Data includes revenue figures in Gross Gambling Revenue (GGR), which is the total amount of bets placed by customers minus the amount paid out in winnings, Users, average revenue per user (ARPU), user penetration rate, and a breakdown of the product shares of the total online casino market. User and revenue figures represent B2C services.

Online slot machines such as Starburst, Mega Moolah, and Gonzo's Quest
Online card games such as poker, blackjack, baccarat, and their variants
Online roulette games such as European, American, and French roulette

Offline or land-based casino establishments such as casinos and gaming halls
Skill-based games such as chess, backgammon, and Go
Betting on non-casino games such as sports, politics, and entertainment.

The Online Casinos market in Sweden has experienced significant growth in recent years, driven by changing customer preferences and favorable local special circumstances.

Customer preferences: Swedish customers have shown a strong inclination towards online casinos due to their convenience and accessibility. The rise of smartphones and high-speed internet has made it easier for customers to access online casino games anytime and anywhere. Additionally, the availability of a wide range of games and attractive bonuses and promotions has further attracted customers to online casinos.

Trends in the market: One of the key trends in the Swedish online casino market is the increasing popularity of live casino games. Live casino games offer an immersive and interactive experience, allowing players to interact with real dealers and other players in real-time. This trend is driven by the desire for a more authentic casino experience and the advancements in technology that enable high-quality live streaming. Another trend in the market is the growing focus on responsible gambling. Swedish customers are becoming more aware of the potential risks associated with online gambling and are demanding stricter regulations and measures to protect vulnerable individuals. Online casinos in Sweden are now required to implement responsible gambling tools, such as self-exclusion options and spending limits, to ensure the well-being of their customers.

Local special circumstances: Sweden has a well-regulated online gambling market, which has contributed to the growth of the online casino industry. The Swedish Gambling Authority, Lotteriinspektionen, ensures that online casinos operate in a fair and transparent manner, providing a secure environment for customers. This regulatory framework has instilled trust among Swedish customers and has encouraged them to engage in online gambling activities. Furthermore, Sweden has a high internet penetration rate, with a large percentage of the population having access to the internet. This has created a favorable environment for online casinos to thrive, as customers can easily access and enjoy their favorite casino games online.

Underlying macroeconomic factors: The Swedish economy has been relatively stable in recent years, with a high GDP per capita and low unemployment rates. This economic stability has provided consumers with disposable income to spend on leisure activities, including online gambling. Additionally, the Swedish government has implemented favorable tax policies for online casinos, which has attracted both domestic and international operators to the market. In conclusion, the Online Casinos market in Sweden has experienced significant growth due to changing customer preferences, such as the demand for convenience and the popularity of live casino games. The local special circumstances, including a well-regulated market and high internet penetration rate, have also contributed to the development of the market. The underlying macroeconomic factors, such as a stable economy and favorable tax policies, have further supported the growth of the online casino industry in Sweden.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.

As an industry seemingly built on chance, the odds of the global casino sector growing in the coming years appear a safe bet. Thanks to the ongoing legalization of gambling-related activities in many parts of the world, licensed casinos have expanded to new markets and generated record-breaking revenue figures. While the market size of the casino and online gambling industry suffered heavily during the coronavirus (COVID-19) pandemic, falling by nearly 100 billion U.S. dollars in 2020, the recovery has been steady. As of 2024, the industry’s market size totaled over billion U.S. dollars. At the center of this growth has been leading casino companies such as MGM Resorts, which alone generated 16.16 billion U.S. dollars in revenue in 2023. Online enterprises specializing in sports betting have also carved out significant chunks of the market share, with Fanduel and DraftKings both ranking as two of the most valuable gambling brands globally in 2024.