Online Sports Betting - France | Statista Market Forecast

Revenue in the Online Sports Betting market is projected to reach US$1.91bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 6.72%, resulting in a projected market volume of US$2.48bn by 2028.
In the Online Sports Betting market, the number of users is expected to amount to 6.1m users by 2028.
User penetration will be 8.0% in 2024 and is expected to hit 9.2% by 2028.
The average revenue per user (ARPU) is expected to amount to US$362.50.
In global comparison, most revenue will be generated Australia (US$9.76bn in 2024).
With a projected rate of 48.9%, the user penetration in the Online Sports Betting market is highest Canada.

Definition:

The online sports betting market refers to the segment of the online gambling industry that involves placing bets on various sports events over the internet. This includes a wide range of sports, such as football, basketball, baseball, horse racing, tennis, and many others. Online sports betting allows customers to place bets on the outcome of sporting events in real-time, either before or during the event. These bets can be placed through various online platforms, including websites and mobile apps, which are often operated by licensed online sportsbook operators.

Additional Information

Data includes revenue figures in Gross Gambling Revenue (GGR), which is the total amount of bets placed by customers minus the amount paid out in winnings, Users, average revenue per user (ARPU), user penetration rate, and a breakdown of revenue shares of the total betting market. User and revenue figures represent B2C services.

Online sports betting on various sports such as football, basketball, tennis, cricket, golf, etc.
Esports betting on sports simulation games such as FIFA, NBA 2K, and Madden NFL
Proposition betting on specific events or outcomes in a sports game

Offline or land-based sports betting establishments such as sportsbooks and race tracks
Betting on non-sporting events such as politics, entertainment, and reality TV shows
Illegal or unlicensed online sports betting websites or apps.

The Online Sports Betting market in France has witnessed significant growth in recent years, fueled by changing customer preferences and favorable market conditions.

Customer preferences: French customers have shown a growing interest in online sports betting, driven by the convenience and accessibility offered by digital platforms. The ability to place bets anytime, anywhere, and on a wide range of sports events has attracted a large number of customers to the online betting market. Additionally, the availability of mobile applications has further facilitated the participation of customers, allowing them to engage in betting activities on the go.

Trends in the market: One of the key trends in the online sports betting market in France is the increasing popularity of in-play betting. This form of betting allows customers to place bets during the course of a sports event, adding an element of excitement and engagement. The availability of real-time data and live streaming of sports events has contributed to the growth of in-play betting, as customers can make informed decisions based on the latest information. Another trend in the market is the emergence of eSports betting. With the growing popularity of eSports, particularly among younger demographics, online sports betting operators have started to offer betting options on eSports events. This has attracted a new segment of customers who are passionate about competitive gaming and are looking for opportunities to engage with their favorite eSports teams and players.

Local special circumstances: The French online sports betting market is regulated by the Autorité de Régulation des Jeux en Ligne (ARJEL), which ensures that operators comply with strict regulations and safeguards the interests of customers. This regulatory framework has created a sense of trust and security among customers, encouraging them to participate in online sports betting activities. Furthermore, the popularity of traditional sports in France, such as football, rugby, and tennis, has contributed to the growth of the online sports betting market. French customers are passionate about these sports and are eager to support their favorite teams and players through betting activities.

Underlying macroeconomic factors: The growing online sports betting market in France can also be attributed to favorable macroeconomic factors. The country has a strong economy and a high level of internet penetration, providing a solid foundation for the growth of digital industries. Additionally, the increasing adoption of smartphones and mobile devices has made it easier for customers to access online sports betting platforms, further driving market growth. In conclusion, the online sports betting market in France is experiencing significant growth due to changing customer preferences, including the demand for convenience and accessibility. The popularity of in-play betting and the emergence of eSports betting are key trends in the market. The regulatory framework and the passion for traditional sports in France also contribute to the market's development. Favorable macroeconomic factors, such as a strong economy and high internet penetration, further support the growth of the online sports betting market in France.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.

Sports betting is a type of gambling that refers to the activity of placing a wager on the outcome of a sporting event. Events on which wagers are made could be anything from more traditional activities like horse or dog racing to sports such as soccer and American football. Bets are typically made through bookmakers, also known as sportsbooks. These operate both as land-based establishments, for example, at casinos or betting shops, and online. The total amount of money wagered by bettors is known as a handle, while the amount of money earned by a sportsbook after paying out the winners is revenue. In 2022, the sports betting and lottery market size worldwide amounted to 235.46 billion U.S. dollars.