Online Sports Betting - South Korea

Revenue in the Online Sports Betting market is projected to reach US$801.70m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 6.30%, resulting in a projected market volume of US$1.02bn by 2028.
In the Online Sports Betting market, the number of users is expected to amount to 7.8m users by 2028.
User penetration will be 11.5% in 2024 and is expected to hit 15.2% by 2028.
The average revenue per user (ARPU) is expected to amount to US$135.30.
In global comparison, most revenue will be generated Australia (US$9.76bn in 2024).
With a projected rate of 48.9%, the user penetration in the Online Sports Betting market is highest Canada.

Definition:

The online sports betting market refers to the segment of the online gambling industry that involves placing bets on various sports events over the internet. This includes a wide range of sports, such as football, basketball, baseball, horse racing, tennis, and many others. Online sports betting allows customers to place bets on the outcome of sporting events in real-time, either before or during the event. These bets can be placed through various online platforms, including websites and mobile apps, which are often operated by licensed online sportsbook operators.

Additional Information

Data includes revenue figures in Gross Gambling Revenue (GGR), which is the total amount of bets placed by customers minus the amount paid out in winnings, Users, average revenue per user (ARPU), user penetration rate, and a breakdown of revenue shares of the total betting market. User and revenue figures represent B2C services.

Online sports betting on various sports such as football, basketball, tennis, cricket, golf, etc.
Esports betting on sports simulation games such as FIFA, NBA 2K, and Madden NFL
Proposition betting on specific events or outcomes in a sports game

Offline or land-based sports betting establishments such as sportsbooks and race tracks
Betting on non-sporting events such as politics, entertainment, and reality TV shows
Illegal or unlicensed online sports betting websites or apps.

The Online Sports Betting market in South Korea has been experiencing significant growth in recent years, driven by changing customer preferences and local special circumstances.

Customer preferences: South Korean customers have shown a growing interest in online sports betting, as it provides them with convenience and accessibility. With the advancement of technology and the widespread use of smartphones, customers can now easily place bets on their favorite sports events from the comfort of their own homes. The availability of a wide range of sports and betting options further enhances the appeal of online sports betting for customers in South Korea.

Trends in the market: One of the key trends in the online sports betting market in South Korea is the increasing popularity of live betting. Customers are now able to place bets in real-time while the sporting event is taking place, adding an element of excitement and engagement. This trend is driven by the desire for immediate results and the thrill of making quick decisions based on the unfolding game or match. Another trend is the growing number of online sports betting platforms and apps that cater specifically to the South Korean market. These platforms offer localized content, language support, and payment options that are tailored to the needs and preferences of South Korean customers. This localization strategy has been successful in attracting and retaining customers in a highly competitive market.

Local special circumstances: One of the unique aspects of the online sports betting market in South Korea is the strict regulation and legal framework surrounding gambling activities. While online sports betting is legal in South Korea, it is heavily regulated by the government. Only a limited number of licensed operators are allowed to offer online sports betting services, and customers are required to verify their identity and age before being able to place bets. These regulations aim to protect customers from fraud and ensure responsible gambling practices.

Underlying macroeconomic factors: The growth of the online sports betting market in South Korea can also be attributed to underlying macroeconomic factors. South Korea has a strong economy and a high level of internet penetration, providing a favorable environment for the development of online gambling activities. Additionally, the popularity of sports, particularly soccer and baseball, in South Korea contributes to the demand for online sports betting. The success of South Korean teams in international competitions and the increasing popularity of domestic sports leagues further fuel this demand. In conclusion, the Online Sports Betting market in South Korea is experiencing growth due to changing customer preferences, such as the demand for convenience and accessibility, as well as local special circumstances, such as strict regulation and localization strategies. The underlying macroeconomic factors, including a strong economy and the popularity of sports, also contribute to the growth of the market. With these factors in play, the online sports betting market in South Korea is expected to continue its upward trajectory in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.

Sports betting is a type of gambling that refers to the activity of placing a wager on the outcome of a sporting event. Events on which wagers are made could be anything from more traditional activities like horse or dog racing to sports such as soccer and American football. Bets are typically made through bookmakers, also known as sportsbooks. These operate both as land-based establishments, for example, at casinos or betting shops, and online. The total amount of money wagered by bettors is known as a handle, while the amount of money earned by a sportsbook after paying out the winners is revenue. In 2022, the sports betting and lottery market size worldwide amounted to 235.46 billion U.S. dollars.