Platform Delivery - Italy
Italy- Revenue in the Platform Delivery market in Italy is projected to reach US$593.80m in 2024.
- This represents a significant growth potential for the market in the country.
- Furthermore, it is expected that the revenue will continue to grow at a compound annual growth rate (CAGR) of 6.30% from 2024 to 2028, resulting in a projected market volume of US$758.20m by 2028.
- Additionally, the number of users in the Platform Delivery market in Italy is expected to increase to 7.9m users by 2028.
- This indicates a growing demand for platform delivery services among the Italian population.
- Moreover, user penetration, which refers to the percentage of the population using platform delivery services, is projected to increase from 11.3% in 2024 to 13.3% by 2028.
- In terms of average revenue per user (ARPU), it is anticipated that each user in Italy will generate US$87.27 in revenue.
- This metric provides insights into the profitability of the platform delivery market in the country.
- When compared globally, it is worth noting that China is expected to generate the highest revenue in the Platform Delivery market, with a staggering US$165.20bn in 2024.
- Furthermore, China is projected to have the highest user penetration rate in the market, reaching 51.2%.
- This indicates a strong presence and adoption of platform delivery services in the Chinese market.
- Overall, the Platform Delivery market in Italy shows promising growth potential, with increasing revenue, user numbers, and user penetration rates.
- It will be interesting to observe how these trends unfold and impact the market in the coming years.
- In Italy, the platform delivery market is rapidly growing, with a strong focus on local, traditional cuisine.
- Key regions:
- United States,
- South Korea,
- China,
- Asia,
- India
Definition:
The Platform Delivery market focuses on online delivery services that provide customers with meals from partner restaurants that do not necessarily have to offer food delivery themselves. In this case, the platform (e.g. Deliveroo) handles the delivery process.Additional Information:
Revenue includes the gross merchandise value (GMV), defined as the total sales dollar value for merchandise/food sold through the Online Food Delivery marketplace. User and revenue figures represent B2C services.In-Scope
- Online meal order and delivery both carried out by a platform (e.g. Deliveroo)
Out-Of-Scope
- Phone orders
- Meals ordered online which are directly delivered by the restaurant, no matter if ordered via a platform (e.g. Delivery Hero) or a restaurant website (e.g. Domino's)
- Deliveries of non-processed or non-prepared food
